Insights
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TikTok as a Tool for Destination Marketing
TikTok has become one of the most widely used social media platforms whose popularity continues to grow and spread throughout the world. Businesses have begun using TikTok as a marketing tool and in this blog, we’ll give some ideas about how you can use it for your destination. Read time: four minutes
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Why You Should Care About Google My Business
Google My Business has become a powerful tool to help manage how your destination presents itself on Google Search and Maps. Learn how to help your stakeholders maximize GMB for the good of your entire destination. Read time: four minutes
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Welcoming Visitors Back with a (Masked) Smile
Indications point to visitors getting ready to travel again but health and safety remain a major consideration. DMOs across the country are implementing programs that specifically address COVID-19 safety. We discuss a few ideas here that you may want to consider modeling in your destination. Read time: five minutes
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Millions of Bookings Close to Home
As the tourism and travel industry works to find its footing, analytics from Airbnb’s pandemic reboot prove people still want to travel, but just not too far from home. In this week’s Insight, we discuss the challenges and opportunities the industry is facing and share some guidance Airbnb is providing in these uncertain times. Read time: four minutes
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Strategies for Addressing Budget Challenges
Budgeting will be the biggest challenge most DMOs face over the next two years. With traditional funding sources suffering, how will you address budget shortfalls? Here we discuss revenue and expense strategies to help provide some insight on these challenges. Read time: seven minutes
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Leveraging the “Let’s Go There” Toolkit for Your Destination
As people begin to cautiously explore traveling again, messaging for DMOs should speak to planning for travel "someday". The U.S. Travel Association has produced a toolkit that destinations can tailor for their market. Here we discuss strategies for using these tools to promote your destination. Read time: four minutes
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What is a weekend?
As domestic leisure travel begins to show early signs of recovery (in some places more than others), there is an opportunity to leverage leisure to try to (also) fill in some of the weeknight slump in occupancy due to the loss of weekday business and convention travel.
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Case Study: 5 Steps to Developing a Statewide Initiative
Stamp worked with the Alabama Bicentennial Commission to help develop and promote their three-year initiative celebrating Alabama's 200 years of statehood. Here we discuss 5 components of a successful statewide marketing program. Read time: six minutes
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The Value of a Landing Page
Have an initiative that needs to take off? Discover the value of a landing page as part of your marketing strategy. Read time: under 6 minutes
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Why Now Is the Time to Refresh Your Photography
Some photos we just recently found appropriate and exciting feel out of touch today. Times have obviously changed, and many of the images used previously to promote places will need to as well. As many DMOs work to replace some beloved content with “new normal” messaging, we've provided some guidance to help you curate photos that speak to the concerns of travelers today. Read time: 4 minutes