• What is a weekend?

    What is a weekend?

    David says… As domestic leisure travel begins to show early signs of recovery (in some places more than others), there is an opportunity to leverage leisure to try to (also) fill in some of the weeknight slump in occupancy due to the loss of weekday business and convention travel.

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  • Promoting Mid-Sized Markets To Meeting Planners

    Promoting Mid-Sized Markets To Meeting Planners

    Kristin says… Meeting Planners often look for several key components when choosing a destination to host their next event. And surprisingly enough, cost is not the number one deciding factor. For mid-sized markets to compete successfully with larger destinations, they need to leverage testimonials and user-generated content to attract the attention of meeting planners. Read time: five minutes

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  • Meeting And Convention Services Offered By DMOs

    Meeting And Convention Services Offered By DMOs

    Victoria says… Group travel is an attractive target market for many DMOs, but forging fruitful relationships with meeting planners can be a challenge. To stand out among competing destinations, up the ante by offering specialized group and meeting services for planner's needs. Read time: six minutes

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  • Developing Personas for your Marketing Campaign

    Developing Personas for your Marketing Campaign

    Victoria says… Persona-based marketing is a strategic technique that allows you to speak directly to your target audiences in engaging and personal ways. Coupling this technique with primary research efforts will ensure that your outbound marketing campaign is as effective and engaging as it can be. Read time: under 2 minutes

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  • What Challenges Are Your DMO Sales Professionals Facing?

    What Challenges Are Your DMO Sales Professionals Facing?

    David says… Take our brief survey and share some of the challenges your Destination Sales Professionals face. Later, we will share our compiled report as well as insights on how to handle these obstacles. Read time: 3 minutes

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  • The SMERF Market—Give Me an F!

    The SMERF Market—Give Me an F!

    Victoria says… The SMERF market encompasses a range of group travelers that your destination can target marketing towards to ensure a more stable occupancy rate year-round. The fraternal group covers local and national social organizations whose members associate for a mutually beneficial purpose. Read time: 7 minutes

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  • Marketing Meeting Attendee Personas to Meeting Planners

    Marketing Meeting Attendee Personas to Meeting Planners

    Victoria says… See how persona marketing can be used to promote your destination and how it can be leveraged into an effective campaign. Read time 7 minutes

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  • Bleisure is Booming – Is Your DMO Embracing The Latest Travel Trend?

    Bleisure is Booming – Is Your DMO Embracing The Latest Travel Trend?

    Jim says… Bleisure is the new travel trend that’s mixing business travel with leisure. As bleisure travelers extend stays and spend big bucks in destinations, is your DMO taking advantage of this opportunity? Read time: 6 minutes

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  • Effective Website Planning Steps

    Effective Website Planning Steps

    Stamp says… Developing your website requires comprehensive, strategic planning. Read about our website planning process and which questions need to be answered as you work through each step of creating a website. Read time: under 4 minutes

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  • DMO Brand and Website Evaluation

    DMO Brand and Website Evaluation

    Leigh says… When it comes to destination marketing, first impressions are everything. As a result, a periodic DMO brand and communications evaluation can help ensure your website and marketing materials are fresh and relevant. Read time: 8 minutes

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