Insights
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The Importance of Social Media in Times of Crisis
Social media is a vital tool for destination management during crises, offering real-time updates and essential guidance to keep communities and visitors informed and safe. By staying active online, destinations can build trust and become a dependable resource during emergencies, from natural disasters to health alerts.
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Airbnb. DMO Friend or Foe?
When "market disrupter" Airbnb came onto the scene in 2007, their business model was viewed by the tourism industry with skepticism. Where does Airbnb stand today? Read time: four minutes
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Engagement and Reviews Matter More for VRM Content
When it comes to your vacation rental management social media efforts, you need not focus your energy on follower count and post likes. In this blog we share tips to help you step back and take a look at your social media accounts like you would if you were a potential guest. Read time: under 3 minutes
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Will Short-Term Rentals Impact Your Lodging Tax Income?
More and more vacationers and travelers are choosing to stay in short-term rentals they find through online rental services like Airbnb, HomeAway, VRBO, FlipKey, and others. While the business model for these Short Term Rental (STR) companies is appealing to consumers, they are disruptive to DMOs. Read time: under 3 minutes