At Stamp, we believe places are some of the most interesting things to brand. We find the most powerful and unique brand position for a city or attraction and build awareness.
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Instagram remains a top social platform and, with its focus on beautiful imagery, it’s an important platform for all things travel. This is especially true for smaller DMOs with limited staff capacity. Here we explore ways for your team to maximize Instagram's capabilities for your DMO.
by Maghen Barranco posted March 4, 2021 It’s more important than ever to keep information updated on leading travel platforms as potential visitors are hungry for information. Keeping information updated in real-time on TripAdvisor will be crucial to giving travelers the confidence to return to your destination.
by Jim Leonard posted February 10, 2021 A Marketing Action Plan (MAP) is a “road map” that will lead your organization to success. However, to determine if you are succeeding in your efforts, you have to define what “success” is for your organization. Here we discuss the formula for building what we call “The Success Statement.”
by David Allred posted For consumers under 40, the new Ps of the marketing mix that matter today are: “purpose, positioning, personalized and partnerships". You should pay careful attention to which marketing Ps apply most to your offering.
by David Allred posted January 28, 2021 Virtual reality is quickly getting to the point where it can be utilized by virtually everyone, and many organizations in tourism and real estate have begun using it to offer a more immersive try-before-you-buy experience. Here we discuss some basic tools you'll need if you are considering experimenting with VR for your destination.
by Kyndall Stoker posted January 14, 2021 As we transition into 2021, we all understand things will be different from pre-pandemic life. As one of the hardest-hit industries, travel and tourism has—and will be forever—changed because of it. Here we offer some predictions of travel trends for 2021.
by Jim Leonard posted January 6, 2021 A strong brand identity is important in destination marketing. Equally important is protecting your brand to ensure you have control of it and reap benefits from it. In this blog we discuss some pitfalls, the advantages and some recommendations related to protecting your brand.
by David Allred posted December 10, 2020 Creating a truly defining brand is sometimes a challenge when positioning for destinations, particularly when the separate communities share the same name. In this case study we explore the branding challenges faced by North Little Rock, Arkansas and our solutions that set them apart from Little Rock.
by Camille Leonard posted December 3, 2020 TikTok has become one of the most widely used social media platforms whose popularity continues to grow and spread throughout the world. Businesses have begun using TikTok as a marketing tool and in this blog, we’ll give some ideas about how you can use it for your destination.
by Kyndall Stoker posted November 12, 2020 Google My Business has become a powerful tool to help manage how your destination presents itself on Google Search and Maps. Learn how to help your stakeholders maximize GMB for the good of your entire destination.
by Maghen Barranco posted November 5, 2020