At its most basic level, a DMO's mandate is to leverage their budget to be a positive force behind the economic impact of travel and tourism on their local economy. Investing in professional development can lead to the fulfillment of this mandate.
At Stamp, we believe places are some of the most interesting things to brand. We find the most powerful and unique brand position for a city or attraction and build awareness.
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For destinations with strong weekday occupancy from transient and business travelers, concerted efforts to grow weekend business can help boost overall occupancy. Partnering with local stakeholders and getting them to appreciate the value of heads in beds is imperative to launching successful weekend getaway initiatives, and we have some ideas on how to do that.
Creating Instagram Stories and stories ads for brands can be a fun exercise, and getting started isn't complicated. To help you tap into the 500 million users who create and engage with Instagram Stories daily, here are some best practices we recommend you follow.
Keeping up with the latest developments in travel technology remains central to optimizing the visitor experience both in the planning stages of their trip and while they’re in-market. As we dive head-first into 2020, it is more apparent than ever that Google is continuing to make taking center stage in the travel tech space a high priority. Along with leveraging the opportunities that Google is developing, we are also seeing potential for augmented reality and artificial intelligence. We have highlighted 5 travel tech trends below that we feel have the potential to impact travel related economic development activity in small to mid-sized markets in the coming year.
Facebook advertising can be scaled to your budget and help ensure that the content you’ve worked so hard to create reaches specific, targeted audiences and helps you achieve your conversion goals. As Facebook continues to embrace a “pay to play” model, you will need to include Facebook ad spend in your monthly budget projections, but investing in Facebook Ads is one of the best things you can do to achieve brand awareness with the right audience and on a scale that will make an impact.
Search engines are crowded and competitive, social channels are monetizing and the internet is overflowing with content. These factors and several others are making it ever harder to organically drive potential visitors to your website to learn more about your destination, and are making Pay Per Click (PPC) advertising an increasingly important component of DMO marketing strategies to maintain and grow visitation to their destinations.
As the evolving tech wave continues to get more exciting, and more complicated, the debate of whether to “in-house or outsource” your marketing is heating up. Today, we want to offer some insight into why the topic of outsourcing your in-house marketing is being talked about more frequently and provide guidance in your quest to create and manage marketing in the most efficient and effective manner possible. Are we biased? Of course! We do this for a living. Are we right? Read on and you decide.
Getting granular with your marketing efforts can help drive occupancy growth by effectively engaging your target markets in highly specific, personalized, relevant and timely ways.
Whether you’re new around here or have been reading our blog since we started it a few years ago, you know (or will soon enough) that we are committed to Marketing Action Planning. A MAP is a proven, step-by-step process document to help guide your short- and long-term plans of work to achieve the defined mission of your destination.
We were recently invited to attend a lecture by Daniel Pacchioni, Creative Content Strategist with Universal Orlando's marketing department. Daniel provided timely, insightful advice on how to engage in the creative process when branding your destination. Here are 6 key takeaways from his presentation.