As Americans seek healthy, responsible ways to travel, communities with notable outdoor assets and those “along the way” to notable outdoor attractions have opportunities to capitalize on traveler’s “outdoor” interests. Here we discuss how your DMO can leverage increasing interests in exploring the Great American Outdoors with a deliberate digital strategy.
At Stamp, we believe places are some of the most interesting things to brand. We find the most powerful and unique brand position for a city or attraction and build awareness.
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When using photos and videos that aren’t shot for exclusive use by your destination, there are two main avenues you can take: user-generated and stock. Here we discuss what you need to know about the laws and rights surrounding such usage.
Most travel and tourism professionals have a pretty solid grasp of the economic impact of travel and tourism. But average residents, local officials and surprisingly many individuals employed in hospitality-related positions often have no idea how much of an economic and quality-of-life contributor overnight visitors are to their community.
Some photos we just recently found appropriate and exciting feel out of touch today. Times have obviously changed, and many of the images used previously to promote places will need to as well. As many DMOs work to replace some beloved content with “new normal” messaging, we've provided some guidance to help you curate photos that speak to the concerns of travelers today.
We’ve executed numerous email campaigns and have learned what works when it comes to engaging with readers on a regular basis. Here we share some best practices for email marketing.
In the final installment of this five-part series, we take a look at the role amenities play in shaping the visitor experience and how your DMO can leverage them to encourage return visits and positive word of mouth.
As your DMO assesses what activities it has to offer its visitors, strategize within the framework of what visitors can expect to experience—not just what they can do—while visiting your city. Read time: 6 minutes
Attractions are (obviously) a central part of your destination’s identity, and marketing them appropriately is important for maximizing tourism and travel’s impact on the economy of your place.
In the second installment of this series, we take a look at the role accommodations play in managing visitor expectations and contributing to the local economy of a destination
Tourism experts agree that there are fundamental expectations your DMO most meet in order for visitors to plan to visit your destination, return with friends or family, and to recommend their experience to others.