DMO Challenges: Changing Perceptions
Regardless of market size or location, DMOs are wrestling with the same challenges; namely, how to best promote city-wide revitalization and product development to meeting planners.
by Laura Hicks posted Insights
At Stamp, we believe places are some of the most interesting things to brand. We find the most powerful and unique brand position for a city or attraction and build awareness.
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by Laura Hicks posted Curating Social Influencers: Encourage The Conversation, Part 8
Curating content from social influencers is an effective strategy for reaching potential visitors who may be on the fence about visiting your city, or who may have not considered your place to be a viable option for business, leisure or bleisure travel.
by David Allred posted November 1, 2018 It’s Time To Assess Your Marketing Strategy
For many of our DMO clients, November and December fall squarely in the middle of their fiscal year. If the same is true for your DMO, now is a good time to pull out your Marketing Action Plan and assess the progress of your goals and objectives.
by Victoria Belton posted October 26, 2018 Content and Context Marketing, Part 2
Much time and effort is required to create rich and varied content to populate your social media channels. To maximize your efforts, take the time to strategically plan the context in which your carefully crafted content is delivered.
by Camille Leonard posted October 19, 2018 Creating FOMO: Encourage The Conversation, Part 7
As potential visitors formulate their travel plans, unique, one-of-a-kind experiences are often at the top of their travel wish list. Leverage these must-have experiences to generate the Fear Of Missing Out (FOMO) and encourage travelers to book an overnight stay in your city.
by David Allred posted October 10, 2018 Lessons Learned at Georgia’s 2018 Governor’s Conference
We recently had the opportunity to attend the annual Georgia Governor’s Conference and network with like-minded tourism professionals. Topics ranged from 2019 tourism trends to influencer and content marketing strategies -- all with the underlying goal of learning how to become a more memorable destination. Here are 4 key takeaways.
by Laura Hicks posted October 2, 2018 Curating Instagram Influencers: Encourage The Conversation, Part 6
In this installment of Encourage The Conversation, we discuss the importance of influencer marketing as it relates to your destination and how to integrate it into your overall social media strategy.
by David Allred posted September 28, 2018 Rebranding Your Destination
Once you've evaluated your brand and decided it's time for a refresh, there are a lot of details to be shored up before you can actually pull the trigger. To help guide your efforts, we've created this free, downloadable rebranding checklist.
by Camille Leonard posted September 19, 2018 Promoting Mid-Sized Markets To Meeting Planners
Meeting Planners often look for several key components when choosing a destination to host their next event. And surprisingly enough, cost is not the number one deciding factor. For mid-sized markets to compete successfully with larger destinations, they need to leverage testimonials and user-generated content to attract the attention of meeting planners.
by Kristin Dillensnyder posted September 14, 2018 Leverage 360 Content To Tell Your Destination’s Story
Until fairly recently, 360 content was a buzzword, a fad, something without any practical application. But as the technology has advanced beyond gaming and into the replication of realistic experiences, its marketing potential has skyrocketed.
by David Allred posted September 7, 2018