At Stamp, we believe places are some of the most interesting things to brand. We find the most powerful and unique brand position for a city or attraction and build awareness.
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Destinations are learning a new way to navigate during this new age of quarantine. We have collected some great ideas we’ve seen shared by DMOs, plus some new ones we thought could be useful—a way for you and your stakeholders to keep up a presence and stay relevant, so you’re top of mind when the time comes for travel again.
by Leigh Farrior posted April 9, 2020 What’s the right answer when it comes to social media in times like these? I’m not sure that there even is one, but I do know the wrong answer: Going dark. Here are a few ideas on how to pivot your social strategy to continue engaging your target markets in these uncertain times.
by Maghen Barranco posted April 1, 2020 Small businesses are counted among organizations hardest hit by recent events. As a Destination Marketing and Management Organization, your partners will be looking to you for guidance. To help you support your community, we’ve compiled a list of resources and ideas to share with stakeholders and local business owners.
by Laura Hicks posted March 26, 2020 The most pressing questions DMOs are likely to face in the days and weeks ahead are: how bad is all of this going to get for the hospitality industry, and when will the end be in sight? Our stakeholders, and their staff, want answers that nobody has. However, even if you don’t have any answers, one of the best things you can do, is pick up the phone and call to check in with every stakeholder you can.
by David Allred posted March 20, 2020 In 2019, Pinterest overtook Snapchat to become the third most popular social network behind Facebook and Instagram, with its user base skyrocketing to 82.4 million people. Pinterest is the perfect platform for a destination to promote its offerings, and we've got some tips to help your destination make Pinterest a valuable resource for travelers.
by Maghen Barranco posted March 11, 2020 At its most basic level, a DMO's mandate is to leverage their budget to be a positive force behind the economic impact of travel and tourism on their local economy. Investing in professional development can lead to the fulfillment of this mandate.
by Victoria Belton posted February 13, 2020 For destinations with strong weekday occupancy from transient and business travelers, concerted efforts to grow weekend business can help boost overall occupancy. Partnering with local stakeholders and getting them to appreciate the value of heads in beds is imperative to launching successful weekend getaway initiatives, and we have some ideas on how to do that.
by David Allred posted January 30, 2020 Creating Instagram Stories and stories ads for brands can be a fun exercise, and getting started isn't complicated. To help you tap into the 500 million users who create and engage with Instagram Stories daily, here are some best practices we recommend you follow.
by Maghen Barranco posted January 23, 2020 Keeping up with the latest developments in travel technology remains central to optimizing the visitor experience both in the planning stages of their trip and while they’re in-market. As we dive head-first into 2020, it is more apparent than ever that Google is continuing to make taking center stage in the travel tech space a high priority. Along with leveraging the opportunities that Google is developing, we are also seeing potential for augmented reality and artificial intelligence. We have highlighted 5 travel tech trends below that we feel have the potential to impact travel related economic development activity in small to mid-sized markets in the coming year.
by Maghen Barranco posted January 2, 2020 Facebook advertising can be scaled to your budget and help ensure that the content you’ve worked so hard to create reaches specific, targeted audiences and helps you achieve your conversion goals. As Facebook continues to embrace a “pay to play” model, you will need to include Facebook ad spend in your monthly budget projections, but investing in Facebook Ads is one of the best things you can do to achieve brand awareness with the right audience and on a scale that will make an impact.
by Cristen Bozeman posted December 19, 2019