At Stamp, we believe places are some of the most interesting things to brand. We find the most powerful and unique brand position for a city or attraction and build awareness.
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DMOs should not be creating or managing the various elements of their destination, they should be facilitators of collaboration between the stakeholders that provide the elements that make up their destination. This is the message you should be conveying to your stakeholders. Read time: 1 minute
by David Allred posted September 9, 2021 Just as people may not have understood the importance of registering a website domain in the early stages of the internet, there is often a similar reluctance to jump on the latest social platform. Learn why you should register a free account on TikTok with your DMO's name now before it is unavailable or becomes too costly. Read time: under 2 minutes
by David Allred posted August 26, 2021 Sitting down one-on-one with tourism stakeholders in your community can be invaluable. Get 5 tips for building these business partnerships. Read time: under 3 minutes
by David Allred posted August 17, 2021 One of the questions we often receive from DMOs is how do we increase our stakeholder engagement? In this blog, we discuss a recent In-Market MAP development session for one of our Destination Marketing Organization clients that provides a great example of nurturing stakeholder engagement. Read time: 1 minute
by David Allred posted August 5, 2021 One of the keys to growing the overall occupancy rate in any community is to have a clear understanding of the nights of the week and the months of the year that have the lowest occupancy—we call these opportunity nights. In this week's Insight, we discuss how to identify and make the most of these opportunity nights for your destination. Read time: under 3 minutes
by David Allred posted July 29, 2021 A ton of effort is invested into a festival with the goal to compress as much ROI as possible into a few days. What if you could leverage the same theme, spread the efforts of hosting a large festival over time, and significantly increase ROI? Consider converting your festival into a series of events planned over the course of a season or year. Read time: under 2 minutes
by Camille Leonard posted July 15, 2021 There is a not-so-subtle difference between the words "attractor" and "attractions" but it is important for DMOs to use both in stakeholder discussions. Read this week's Insight to understand why. Read time: 3 minutes
by David Allred posted July 8, 2021 When "market disrupter" Airbnb came onto the scene in 2007, their business model was viewed by the tourism industry with skepticism. Where does Airbnb stand today?
by Kristin Dillensnyder posted June 17, 2021 In this vlog recorded during our agency meeting, we discuss how Marketing Action Planning influenced the development of the Visit Kingsland brand and media plan. View time: under 6 minutes
by David Allred posted June 9, 2021 Social media algorithms have made it harder and harder for businesses to reach new audiences without paying up. Get ideas to optimize your organic social efforts. Read time: under 2 minutes
by Maghen Barranco posted May 27, 2021