Your community is so much more than what lies right off the ramp. Let travelers know your town is truly unique and worth taking the time to explore. Read time: under 3 minutes
At Stamp, we believe places are some of the most interesting things to brand. We find the most powerful and unique brand position for a city or attraction and build awareness.
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Building a Marketing Action Plan (MAP) is one of the fundamental steps to developing and managing cohesive marketing efforts. This video illustrates the MAP development process using an example everyone can understand - starting a T-Ball team.
Instagram remains a top social platform and, with its focus on beautiful imagery, it’s an important platform for all things travel. This is especially true for smaller DMOs with limited staff capacity. Here we explore ways for your team to maximize Instagram's capabilities for your DMO.
It’s more important than ever to keep information updated on leading travel platforms as potential visitors are hungry for information. Keeping information updated in real-time on TripAdvisor will be crucial to giving travelers the confidence to return to your destination.
A Marketing Action Plan (MAP) is a “road map” that will lead your organization to success. However, to determine if you are succeeding in your efforts, you have to define what “success” is for your organization. Here we discuss the formula for building what we call “The Success Statement.”
For consumers under 40, the new Ps of the marketing mix that matter today are: “purpose, positioning, personalized and partnerships". You should pay careful attention to which marketing Ps apply most to your offering.
Virtual reality is quickly getting to the point where it can be utilized by virtually everyone, and many organizations in tourism and real estate have begun using it to offer a more immersive try-before-you-buy experience. Here we discuss some basic tools you'll need if you are considering experimenting with VR for your destination.
As we transition into 2021, we all understand things will be different from pre-pandemic life. As one of the hardest-hit industries, travel and tourism has—and will be forever—changed because of it. Here we offer some predictions of travel trends for 2021.
A strong brand identity is important in destination marketing. Equally important is protecting your brand to ensure you have control of it and reap benefits from it. In this blog we discuss some pitfalls, the advantages and some recommendations related to protecting your brand.
Creating a truly defining brand is sometimes a challenge when positioning for destinations, particularly when the separate communities share the same name. In this case study we explore the branding challenges faced by North Little Rock, Arkansas and our solutions that set them apart from Little Rock.