• Keeping Content Fresh with Community Events Calendar

    Keeping Content Fresh with Community Events Calendar

    Stamp says… A DMO must constantly add new content to their website to keep it fresh and relevant to visitors (and search engines!). One way to help create new information is to incorporate a community events calendar. Read time: under 9 minutes

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  • Free Tools to Help Manage and Deliver Your Digital Strategy

    Free Tools to Help Manage and Deliver Your Digital Strategy

    David says… We understand that not all DMOs have the luxury of working with a professional marketing firm. But that doesn’t mean that their digital strategies need to suffer! To remain relevant to your target markets, we recommend two free, easy-to-use online tools that will help you manage and deliver an effective digital marketing strategy. Read time: under 4 minutes

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  • Email Marketing for your Destination

    Email Marketing for your Destination

    Stamp says… With email being the preferred method of communication for many people, a well-planned destination email marketing effort can result in a significant return on investment for your DMO. Read time: 4 minutes

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  • Marketing to Women - Is Your Destination Missing the Mark?

    Marketing to Women - Is Your Destination Missing the Mark?

    Victoria says… One of the largest demographics you could possibly target in travel is women. But with a large range of interests and consumer habits, how does a CVB tackle destination marketing to women? Continue reading to put your DMO in the know. Read time: 4 minutes

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  • The Shifting Role of the DMO

    The Shifting Role of the DMO

    David says… As the tourism industry evolves, so must the role of the DMO. With visitor habits changing and the recognition of all involved in the promotion of a destination, Destination Marketing Organizations must begin to embrace their increasingly important role as destination managers. Read time: 4 minutes

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  • Building a Social Media Action Plan

    Building a Social Media Action Plan

    Victoria says… Little or no planning can quickly hinder your destination’s social media efforts. Worse yet, it can produce negative results. For this very reason, we strongly suggest putting together a social media action plan for your DMO. Read time: 7 minutes

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  • DMO Brand and Website Evaluation

    DMO Brand and Website Evaluation

    Leigh says… When it comes to destination marketing, first impressions are everything. As a result, a periodic DMO brand and communications evaluation can help ensure your website and marketing materials are fresh and relevant. Read time: 8 minutes

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  • Millennials vs Boomers. Shake up your marketing strategies.

    Millennials vs Boomers. Shake up your marketing strategies.

    Camille says… Smart DMOs know they must use carefully targeted messaging and strategically chosen channels to reach different demographics. But what about their habits and preferences? Let's take a look at Millennials vs Boomers. Explore these generational visitors and decide if you need to shake up your marketing strategies. Read time: 3 minutes

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  • Destination Rebranding after a Crisis – Dauphin Island, Alabama

    Destination Rebranding after a Crisis – Dauphin Island, Alabama

    Jim says… The road to rebuilding a brand reputation for a destination can often be a long one. The important thing is to create a strategy that will identify the best messages and channels for communicating with visitors during and after challenging times. Read time: 7 minutes

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  • Fam Tour Fast Forward with VR

    Fam Tour Fast Forward with VR

    Camille says… Giving meeting planners a visual experience during the decision-making phase of the venue search process is vital. Research tells us that videos are found to be 58% more trustworthy than still imagery or words alone. The advent of Virtual Reality (VR) in the hands of your DMO opens the door to the most immersive video to date and a chance to take your Familiarization Tour experience to the next level. Read time: 5 minutes 

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