Insights
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The Importance of Social Media in Times of Crisis
Social media is a vital tool for destination management during crises, offering real-time updates and essential guidance to keep communities and visitors informed and safe. By staying active online, destinations can build trust and become a dependable resource during emergencies, from natural disasters to health alerts.
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Help Wanted: Putting Social Media to Work in Your Recruitment Efforts
Many organizations are struggling with staffing shortages and competition for qualified workers is fierce. Learn how to put social media to work for your organization in recruiting new talent. Read time: Under 2 minutes
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Is It Time for a Social Media Audit?
It's a good idea to audit your social media channels on an annual basis. Learn why and get some tips and resources you can use for your organization. Read time: under 2 minutes
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Shift Focus to Quality vs. Quantity of Organic Social Media
Social media algorithms have made it harder and harder for businesses to reach new audiences without paying up. Get ideas to optimize your organic social efforts. Read time: under 2 minutes
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Instagram for Smaller Destinations
Instagram remains a top social platform and, with its focus on beautiful imagery, it’s an important platform for all things travel. This is especially true for smaller DMOs with limited staff capacity. Here we explore ways for your team to maximize Instagram's capabilities for your DMO. Read time: 4 minutes
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Content and Context Marketing, Part 2
Much time and effort are required to create rich and varied content to populate your social media channels. To maximize your efforts, take the time to strategically plan the context in which your carefully crafted content is delivered. Read time: 4 minutes
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Keeping Content Fresh with Community Events Calendar
A DMO must constantly add new content to their website to keep it fresh and relevant to visitors (and search engines!). One way to help create new information is to incorporate a community events calendar. Read time: under 9 minutes
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Free Tools to Help Manage and Deliver Your Digital Strategy
We understand that not all DMOs have the luxury of working with a professional marketing firm. But that doesn’t mean that their digital strategies need to suffer! To remain relevant to your target markets, we recommend two free, easy-to-use online tools that will help you manage and deliver an effective digital marketing strategy. Read time: under 4 minutes
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Downloadable Destination Marketing Graphics, Volume 1
Thought-provoking imagery can be used to communicate your position or engage your audience. We are making our first set of destination marketing graphics covering “Measuring Marketing” available to you to download for use in any of your DMO’s communication and presentation materials. Read time: 3 minutes
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Achieving State Bicentennial Commission Goals
What does it truly take to boost website traffic and increase leads? Once you define your target audiences, their roles in your success and their required beliefs and apply that understanding to your digital communications efforts, the answer is more straightforward than you think. Read time: 4 minutes