Insights
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The SMERF Market—Give Me an F!
The SMERF market encompasses a range of group travelers that your destination can target marketing towards to ensure a more stable occupancy rate year-round. The fraternal group covers local and national social organizations whose members associate for a mutually beneficial purpose. Read time: 7 minutes
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The Shifting Role of the DMO
As the tourism industry evolves, so must the role of the DMO. With visitor habits changing and the recognition of all involved in the promotion of a destination, Destination Marketing Organizations must begin to embrace their increasingly important role as destination managers. Read time: 4 minutes
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Make Live Streaming Video Work for Your Destination
With live streaming video, your destination can showcase local highlights in an engaging, personable manner. To maximize your results, follow these tips. Read time: 5 minutes
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Effective Pay Per Click Strategies to Drive Tourism
Pay Per Click is the primary way to “get noticed” online using sponsored link ads. Get a basic understanding of this Search Engine Marketing Strategy, and put PPC to work for your DMO. Read time: 6 minutes
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Secrets to Creating a Successful Content Marketing Strategy
The secret recipe for a successful content marketing strategy can be summarized in four steps—Attract, Convert, Close, and Delight. Read on as we discuss how each step can help determine the best custom-tailored plan for your DMO. Read time: 5 minutes
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Millennials vs Boomers. Shake up your marketing strategies.
Smart DMOs know they must use carefully targeted messaging and strategically chosen channels to reach different demographics. But what about their habits and preferences? Let's take a look at Millennials vs Boomers. Explore these generational visitors and decide if you need to shake up your marketing strategies. Read time: 3 minutes
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Talent Release Form, a Photoshoot Must Have
Ensuring you have signed talent release forms is key for smooth and legally sound photoshoots. These forms protect your DMO and confirm your rights to use the imagery. Read time 4 minutes
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Instagram Strategy for Your DMO
Leverage Instagram’s high engagement by building a loyal audience through cross-promotion, competitor research, and community interaction. Share unique local content and use strategic hashtags to maximize reach. Read time: 5 minutes
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How DMOs Can Measure the ROI of Digital Advertising
DMOs should be measuring the return on the investment to show stakeholders that their digital marketing strategy is working. Are you looking at the right metrics to determine the ROI of your digital strategy? Read time: under 4 minutes
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Make Your Content Go the Extra Mile
Remember all the precious time and valuable marketing budget you spent on creating the marketing theme, the copy, the visuals, the video, and all of the other assets in your marketing library? Take that content and get as much value from it as possible. Not sure where to start? Keep reading. Read time: under 4 minutes