Insights
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The Value of a Landing Page
Have an initiative that needs to take off? Discover the value of a landing page as part of your marketing strategy. Read time: under 6 minutes
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Importance of a Brand Standards Manual
A brand standards manual (also known as a brand book, guide, or bible) guides anyone in the use of your brand messaging and appearance across all platforms. It plays an important role in protecting the outward appearance of your brand—it tells your company story so your employees and vendors know what you stand for and how you should be perceived. Read time: 7 minutes
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Marketing Convention Districts–Big Business for Smaller DMOs
As meeting groups look beyond big convention cities for meeting and convention options, smaller destinations have the opportunity to elevate their destination’s meeting brand through convention districts that package meeting and entertainment offerings in convenient proximity to each other. Read time: 7 minutes
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Destination Rebranding after a Crisis – Dauphin Island, Alabama
When a crisis hits, such as the BP oil spill that devastated Dauphin Island’s tourism, a robust rebranding effort becomes crucial. By leveraging unique attributes like breathtaking sunsets and conducting thorough research, Dauphin Island successfully revived its appeal and saw significant increases in tourism and local development. Read time: under 7 minutes
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Award-Winning Campaign (and Results!) on a Limited Marketing Budget
The key to great destination marketing is to create a compelling campaign that establishes a connection with your audience AND produces measurable results – no matter what size the budget. So, regardless of your DMO or CVB size, use these four tips to maximize your limited marketing budget and creativity on your next campaign. Read time: under 3 minutes