Insights
-
Shift Focus to Quality vs. Quantity of Organic Social Media
Social media algorithms have made it harder and harder for businesses to reach new audiences without paying up. Get ideas to optimize your organic social efforts. Read time: under 2 minutes
-
Instagram for Smaller Destinations
Instagram remains a top social platform and, with its focus on beautiful imagery, it’s an important platform for all things travel. This is especially true for smaller DMOs with limited staff capacity. Here we explore ways for your team to maximize Instagram's capabilities for your DMO. Read time: 4 minutes
-
Leveraging the “Let’s Go There” Toolkit for Your Destination
As people begin to cautiously explore traveling again, messaging for DMOs should speak to planning for travel "someday". The U.S. Travel Association has produced a toolkit that destinations can tailor for their market. Here we discuss strategies for using these tools to promote your destination. Read time: four minutes
-
Ethics in Advertising, Part 2: Photography Usage
When using photos and videos that aren’t shot for exclusive use by your destination, there are two main avenues you can take: user-generated and stock. Here we discuss what you need to know about the laws and rights surrounding such usage. Read time: under 4 minutes
-
Why Now Is the Time to Refresh Your Photography
Some photos we just recently found appropriate and exciting feel out of touch today. Times have obviously changed, and many of the images used previously to promote places will need to as well. As many DMOs work to replace some beloved content with “new normal” messaging, we've provided some guidance to help you curate photos that speak to the concerns of travelers today. Read time: 4 minutes
-
When To Use Stock Photography
Keeping your visual content authentic is very important. Nothing sells your destination better than modern, unexpected, fresh, original photography. But, does that mean there's never a time to purchase an image that has already been created? We'll explain the benefits and pit-falls of stock photography and when it's the most appropriate choice for your project. Read time: five minutes
-
What Motivates Visitors to Share Travel Content
There is a storied history of travelers sharing their experiences through visual mediums, and that is not changing anytime soon. As a travel and tourism marketer, your best bet is to actively engage visitors sharing travel content to strengthen your marketing presence. Read time: 5 minutes
-
Rethinking the Website Redesign Process
As part of an overall rebrand, Stamp undertook a website redesign project for one of our DMO clients. Including modern design features, the latest interactive functionality and a CMS upgrade, Stamp was able to design a site that amplified our client’s brand and offered a seamless user experience among devices. Read time: under 8 minutes
-
How to Make Personas Come to Life
Concepting original imagery for a branding campaign isn’t always easy. Stephen outlines his process and the steps he took to create four unique persona images for one of our DMO clients. Read time: 10 minutes
-
Email Marketing for your Destination
With email being the preferred method of communication for many people, a well-planned destination email marketing effort can result in a significant return on investment for your DMO. Read time: 4 minutes