Insights
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Destination Merch Link in Bio
Merch is one of the only forms of advertising that allows consumers to interact with a brand on a physical level, and can have a big impact on your tourism marketing efforts. However, creating merch is more than putting your logo on an item and calling it done. When considering what you want to create, you’ll need to look at your target audiences and what appeals to them most. Read time: under 4 minutes
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Rebrand? How To Know When It’s Time.
Embarking on a new brand is a significant endeavor that renders all your current assets outdated. So, why take this leap? Because rebranding, when executed at an opportune moment for compelling reasons, can revolutionize your organization. Discover the motivations behind such a transformative move and the crucial steps to consider before initiating a rebranding journey. Read time: 2 minutes
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Protect Your Destination’s Brand With A Trademark
A 4-minute conversation with intellectual property attorney LaConya Murray, discussing why destinations should protect their brand with a trademark and what the process entails. View time: under 4 minutes
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MAP Your Way to a Better Brand
In this vlog recorded during our agency meeting, we discuss how Marketing Action Planning influenced the development of a DMO brand and media plan. View time: under 6 minutes
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More Than an Interstate Exit
Your community is so much more than what lies right off the ramp. Let travelers know your town is truly unique and worth taking the time to explore. Read time: under 3 minutes
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Protecting Your Destination’s Brand Is Imperative
A strong brand identity is important in destination marketing. Equally important is protecting your brand to ensure you have control of it and reap benefits from it. In this blog we discuss some pitfalls, the advantages and some recommendations related to protecting your brand. Read time: under 2 minutes
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NLR—a brand apart.
Creating a truly defining brand is sometimes a challenge when positioning for destinations, particularly when the separate communities share the same name. In this case study we explore the branding challenges faced by North Little Rock, Arkansas and our solutions that set them apart from Little Rock. Read time: three mintues
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The Value of a Landing Page
Have an initiative that needs to take off? Discover the value of a landing page as part of your marketing strategy. Read time: under 6 minutes
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Moving Your Brand Forward—What Comes Next?
Shed light on how brands can drive situation-sensitive yet purpose-led growth in this unprecedented time. Guidelines from the American Advertising Federation’s webinar: "Weathering the Storm: Brand Management in the COVID-19 Era". Read time: four minutes
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10 Tourism and Travel Digital Strategies
Over the years, we have found the Digital Summit in Atlanta to be one of the best annual digitally-focused industry conferences available. Several Stampers attended the 2019 Digital Summit and afterwards put their heads together to summarize the digital strategies that we feel will have the most impact on the travel and tourism industry in the coming year. Read time: ten minutes