Insights
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Achieving State Bicentennial Commission Goals
What does it truly take to boost website traffic and increase leads? Once you define your target audiences, their roles in your success and their required beliefs and apply that understanding to your digital communications efforts, the answer is more straightforward than you think. Read time: 4 minutes
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Email Marketing for your Destination
With email being the preferred method of communication for many people, a well-planned destination email marketing effort can result in a significant return on investment for your DMO. Read time: 4 minutes
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How to Make a Small Town a Big Deal
Identify and leverage a rural community’s assets as an economic development engine and to help preserve traditions, artistic styles and various processes for future generations. Read time: 6 minutes
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Marketing Meeting Attendee Personas to Meeting Planners
See how persona marketing can be used to promote your destination and how it can be leveraged into an effective campaign. Read time 7 minutes
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Wayfinding 101: Effective Signs Point to Love
Smart wayfinding is a 24-7 tour guide and reliable method of communicating directions. With thoughtful consideration for how visitors arrive, your wayfinding system can also serve as the ultimate tourism ambassador for your destination. Read time: under 6 minutes
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Building a Social Media Action Plan
Little or no planning can quickly hinder your destination’s social media efforts. Worse yet, it can produce negative results. For this very reason, we strongly suggest putting together a social media action plan for your DMO. Read time: 7 minutes
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What Defines a DMO’s Brand?
Your destination’s brand is NOT an ad campaign and it DOESN’T happen overnight. The brand is an expression of the essence of your community. Read about what defines a brand and discover how your DMO can harness it to appeal to visitors. Read time: 6 minutes
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DMO Brand and Website Evaluation
When it comes to destination marketing, first impressions are everything. As a result, a periodic DMO brand and communications evaluation can help ensure your website and marketing materials are fresh and relevant. Read time: 8 minutes
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Marketing Convention Districts–Big Business for Smaller DMOs
As meeting groups look beyond big convention cities for meeting and convention options, smaller destinations have the opportunity to elevate their destination’s meeting brand through convention districts that package meeting and entertainment offerings in convenient proximity to each other. Read time: 7 minutes
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Your Printed Visitor Guide Can Be a Destination Marketing Machine
Potential visitors still use a printed visitor guide as a planning tool. With smart design and digital printing technology, your destination’s guide can become an effective, forward-thinking marketing tool. Read time: 4 minutes