Insights
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Shift Focus to Quality vs. Quantity of Organic Social Media
Social media algorithms have made it harder and harder for businesses to reach new audiences without paying up. Get ideas to optimize your organic social efforts. Read time: under 2 minutes
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Edible Experiences—Harnessing the Power of Niche Marketing Part 2
In the second installment of our Niche Marketing series, we take a look at how Food Tourism is gaining in popularity across the U.S. and offer insight into how destinations can take advantage of this niche market. Read time: under 4 minutes
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Achieving State Bicentennial Commission Goals
What does it truly take to boost website traffic and increase leads? Once you define your target audiences, their roles in your success and their required beliefs and apply that understanding to your digital communications efforts, the answer is more straightforward than you think. Read time: 4 minutes
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Email Marketing for your Destination
With email being the preferred method of communication for many people, a well-planned destination email marketing effort can result in a significant return on investment for your DMO. Read time: 4 minutes
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Marketing to Women—Is Your Destination Missing the Mark?
One of the largest demographics you could possibly target in travel is women. But with a large range of interests and consumer habits, how does a CVB tackle destination marketing to women? Continue reading to put your DMO in the know. Read time: 4 minutes
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The Shifting Role of the DMO
As the tourism industry evolves, so must the role of the DMO. With visitor habits changing and the recognition of all involved in the promotion of a destination, Destination Marketing Organizations must begin to embrace their increasingly important role as destination managers. Read time: 4 minutes
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5 Mistakes to Avoid in DMO Marketing
Destination marketing in an ever-changing media landscape requires innovative and educated efforts to constantly engage and convert repeat visitors. Read about the top five DMO marketing mistakes and how to avoid them. Read time: under 6 minutes