• Shift Focus to Quality vs. Quantity of Organic Social Media

    Shift Focus to Quality vs. Quantity of Organic Social Media

    Maghen says… Social media algorithms have made it harder and harder for businesses to reach new audiences without paying up. Get ideas to optimize your organic social efforts. Read time: under 2 minutes

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  • Ethics in Advertising, Part 3: Music in Advertising

    Ethics in Advertising, Part 3: Music in Advertising

    Stephen says… In Part 3 of our Ethics in Advertising series, we discuss laws and rights in relation to music licensing. Read time: under 3 minutes

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  • Instagram for Smaller Destinations

    Instagram for Smaller Destinations

    Maghen says… Instagram remains a top social platform and, with its focus on beautiful imagery, it’s an important platform for all things travel. This is especially true for smaller DMOs with limited staff capacity. Here we explore ways for your team to maximize Instagram's capabilities for your DMO. Read time: 4 minutes

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  • Why VR is a Notch Above Video

    Why VR is a Notch Above Video

    Stamp says… Virtual reality is quickly getting to the point where it can be utilized by virtually everyone, and many organizations in tourism and real estate have begun using it to offer a more immersive try-before-you-buy experience. Here we discuss some basic tools you'll need if you are considering experimenting with VR for your destination. Read time: three minutes

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  • TikTok as a Tool for Destination Marketing

    TikTok as a Tool for Destination Marketing

    Maghen says… TikTok has become one of the most widely used social media platforms whose popularity continues to grow and spread throughout the world. Businesses have begun using TikTok as a marketing tool and in this blog, we’ll give some ideas about how you can use it for your destination. Read time: four minutes

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  • Leveraging the “Let’s Go There” Toolkit for Your Destination

    Leveraging the “Let’s Go There” Toolkit for Your Destination

    Camille says… As people begin to cautiously explore traveling again, messaging for DMOs should speak to planning for travel "someday". The U.S. Travel Association has produced a toolkit that destinations can tailor for their market. Here we discuss strategies for using these tools to promote your destination. Read time: four minutes

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  • Ethics in Advertising, Part 2: Photography Usage

    Ethics in Advertising, Part 2: Photography Usage

    Leigh says… When using photos and videos that aren’t shot for exclusive use by your destination, there are two main avenues you can take: user-generated and stock. Here we discuss what you need to know about the laws and rights surrounding such usage. Read time: under 4 minutes

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  • Case Study: Fostering Community Pride

    Case Study: Fostering Community Pride

    Victoria says… Recently, Stamp was approached by the Montgomery Area Chamber of Commerce to work with their communications staff to produce a feel-good video about Montgomery. They wanted this video to be high-energy and multi-purpose, appealing to a wide range of target audiences—from residents to meeting planners, to businesses being recruited to locate in Montgomery and everyone in between. Here's how we went about making their request a reality. Read time: eight minutes

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  • Content and Context Marketing, Part 2

    Content and Context Marketing, Part 2

    Camille says… Much time and effort are required to create rich and varied content to populate your social media channels. To maximize your efforts, take the time to strategically plan the context in which your carefully crafted content is delivered. Read time: 4 minutes

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  • What Motivates Visitors to Share Travel Content

    What Motivates Visitors to Share Travel Content

    Camille says… There is a storied history of travelers sharing their experiences through visual mediums, and that is not changing anytime soon. As a travel and tourism marketer, your best bet is to actively engage visitors sharing travel content to strengthen your marketing presence. Read time: 5 minutes

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