• The Power of Video for Your Destination

    The Power of Video for Your Destination

    Stephen says… Video is the preferred modern medium and can summarize your destination succinctly. But be sure to ask yourself these questions so you can produce one appropriate for your DMO. Read time: 4 minutes

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  • Fam Tour Fast Forward with VR

    Fam Tour Fast Forward with VR

    Camille says… Virtual Reality is transforming destination marketing, offering immersive experiences that could revolutionize how meeting planners and travelers explore potential locations. From virtual FAM Tours to interactive venue showcases, VR technology is making it easier to bring destinations to life from anywhere. Read time: 5 minutes 

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  • Building Authentic Imagery Using the Four Cs

    Building Authentic Imagery Using the Four Cs

    Camille says… Authentic photos and videos are essential for destination marketing, capturing both special and everyday moments to showcase your destination's true charm. Collaborate with locals and visitors to get genuine images that highlight your community's unique appeal. Read time: 6 minutes.

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