• Is It Time for a Social Media Audit?

    Is It Time for a Social Media Audit?

    Maghen says… It's a good idea to audit your social media channels on an annual basis. Learn why and get some tips and resources you can use for your organization. Read time: under 2 minutes

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  • Destination Curation

    Destination Curation

    David says… DMOs should not be creating or managing the various elements of their destination, they should be facilitators of collaboration between the stakeholders that provide the elements that make up their destination. This is the message you should be conveying to your stakeholders. Read time: 1 minute

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  • 5 Tips for Building Stakeholder Partnerships

    5 Tips for Building Stakeholder Partnerships

    Stamp says… Sitting down one-on-one with tourism stakeholders in your community can be invaluable. Get 5 tips for building these business partnerships. Read time: under 3 minutes

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  • TikTok Domain Déjà Vu

    TikTok Domain Déjà Vu

    Stamp says… Just as people may not have understood the importance of registering a website domain in the early stages of the internet, there is often a similar reluctance to jump on the latest social platform. Learn why you should register a free account on TikTok with your DMO's name now before it is unavailable or becomes too costly. Read time: under 2 minutes

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  • Nurturing Stakeholder Engagement

    Nurturing Stakeholder Engagement

    David says… One of the questions we often receive from DMOs is how do we increase our stakeholder engagement? In this blog, we discuss a recent In-Market MAP development session for one of our Destination Marketing Organization clients that provides a great example of nurturing stakeholder engagement. Read time: 1 minute

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  • Attractors vs. Attractions

    Attractors vs. Attractions

    David says… There is a not-so-subtle difference between the words "attractor" and "attractions" but it is important for DMOs to use both in stakeholder discussions. Read this week's Insight to understand why. Read time: 3 minutes

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  • The Importance Of Managing Your Destination’s TripAdvisor Presence

    The Importance Of Managing Your Destination’s TripAdvisor Presence

    Jim says… It’s more important than ever to keep the information updated on leading travel platforms as potential visitors are hungry for information. Keeping information updated in real-time on TripAdvisor will be crucial to giving travelers the confidence to return to your destination. Read time four minutes

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  • Why You Should Care About Google My Business

    Why You Should Care About Google My Business

    Maghen says… Google My Business has become a powerful tool to help manage how your destination presents itself on Google Search and Maps. Learn how to help your stakeholders maximize GMB for the good of your entire destination. Read time: four minutes

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  • Welcoming Visitors Back with a (Masked) Smile

    Welcoming Visitors Back with a (Masked) Smile

    Victoria says… Indications point to visitors getting ready to travel again but health and safety remain a major consideration. DMOs across the country are implementing programs that specifically address COVID-19 safety. We discuss a few ideas here that you may want to consider modeling in your destination. Read time: five minutes 

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  • Case Study: 5 Steps to Developing a Statewide Initiative

    Case Study: 5 Steps to Developing a Statewide Initiative

    Kristin says… Stamp worked with the Alabama Bicentennial Commission to help develop and promote their three-year initiative celebrating Alabama's 200 years of statehood. Here we discuss 5 components of a successful statewide marketing program. Read time: six minutes

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