• The SMERF Market—Give Me an E!

    The SMERF Market—Give Me an E!

    Victoria says… The SMERF market encompasses a range of group travelers that your destination can target marketing towards to ensure a more stable occupancy rate year-round. The education group covers local, regional and national organizations of all sizes who periodically convene to share and discuss all topics related to education. Read time: five minutes.

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  • Four Ways to Make Locals Key Players in Your Marketing Strategy

    Four Ways to Make Locals Key Players in Your Marketing Strategy

    Camille says… It's time to think about how locals can help build your brand. DMAI identifies community alignment as a vitally important ingredient to the branding and marketing success of destinations. Find the experts in your community and use their voices to elevate your destination. Read time: 5 minutes

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  • Instagram Strategy for Your DMO

    Instagram Strategy for Your DMO

    Stamp says… Does your Instagram strategy position your DMO as the visual ambassador for your location? If the old adage “a picture is worth a thousands words” still holds true, then a platform like Instagram is one of the most valuable marketing tools in your arsenal. It boasts the highest brand engagement rate of all the big social media platforms. Read time: 5 minutes

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