Insights
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Rebrand? How To Know When It’s Time.
A new brand is a major undertaking and makes everything you use obsolete. So why would you choose to do this? Because a rebrand at the right time for the right reasons can transform your organization. Learn what some of those reasons are and some of the steps you should take before you begin a rebranding effort. Read time: 2 minutes
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Protect Your Destination’s Brand With A Trademark
A 4-minute conversation with intellectual property attorney LaConya Murray, discussing why destinations should protect their brand with a trademark and what the process entails. View time: under 4 minutes
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MAP Your Way to a Better Brand
In this vlog recorded during our agency meeting, we discuss how Marketing Action Planning influenced the development of a DMO brand and media plan. View time: under 6 minutes
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More Than an Interstate Exit
Your community is so much more than what lies right off the ramp. Let travelers know your town is truly unique and worth taking the time to explore. Read time: under 3 minutes
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Protecting Your Destination’s Brand Is Imperative
A strong brand identity is important in destination marketing. Equally important is protecting your brand to ensure you have control of it and reap benefits from it. In this blog we discuss some pitfalls, the advantages and some recommendations related to protecting your brand. Read time: under 2 minutes
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NLR—a brand apart.
Creating a truly defining brand is sometimes a challenge when positioning for destinations, particularly when the separate communities share the same name. In this case study we explore the branding challenges faced by North Little Rock, Arkansas and our solutions that set them apart from Little Rock. Read time: three mintues
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The Value of a Landing Page
Have an initiative that needs to take off? Discover the value of a landing page as part of your marketing strategy. Read time: under 6 minutes
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Moving Your Brand Forward—What Comes Next?
Shed light on how brands can drive situation-sensitive yet purpose-led growth in this unprecedented time. Guidelines from the American Advertising Federation’s webinar: "Weathering the Storm: Brand Management in the COVID-19 Era". Read time: four minutes
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10 Tourism and Travel Digital Strategies
Over the years, we have found the Digital Summit in Atlanta to be one of the best annual digitally-focused industry conferences available. Several Stampers attended the 2019 Digital Summit and afterwards put their heads together to summarize the digital strategies that we feel will have the most impact on the travel and tourism industry in the coming year. Read time: ten minutes
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Importance of a Brand Standards Manual
A brand standards manual (also known as a brand book, guide or bible) guides anyone in the use of your brand messaging and appearance across all platforms. It plays an important role in protecting the outward appearance of your brand—it tells your company story so your employees and vendors know what you stand for and how you should be perceived. Read time: 7 minutes