• Protect Your Destination’s Brand With A Trademark

    Protect Your Destination’s Brand With A Trademark

    David says… A 4-minute conversation with intellectual property attorney LaConya Murray, discussing why destinations should protect their brand with a trademark and what the process entails. View time: under 4 minutes

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  • MAP Your Way to a Better Brand

    MAP Your Way to a Better Brand

    David says… In this vlog recorded during our agency meeting, we discuss how Marketing Action Planning influenced the development of the Visit Kingsland brand and media plan. View time: under 6 minutes

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  • More Than an Interstate Exit

    More Than an Interstate Exit

    Camille says… Your community is so much more than what lies right off the ramp. Let travelers know your town is truly unique and worth taking the time to explore. Read time: under 3 minutes

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  • Protecting Your Destination’s Brand Is Imperative

    Protecting Your Destination’s Brand Is Imperative

    David says… A strong brand identity is important in destination marketing. Equally important is protecting your brand to ensure you have control of it and reap benefits from it. In this blog we discuss some pitfalls, the advantages and some recommendations related to protecting your brand. Read time: under 2 minutes

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  • NLR—a brand apart.

    NLR—a brand apart.

    Camille says… Creating a truly defining brand is sometimes a challenge when positioning for destinations, particularly when the separate communities share the same name. In this case study we explore the branding challenges faced by North Little Rock, Arkansas and our solutions that set them apart from Little Rock. Read time: three mintues

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  • The Value of a Landing Page

    The Value of a Landing Page

    Camille says… Have an initiative that needs to take off? Discover the value of a landing page as part of your DMO's marketing strategy. Read time: under 6 minutes

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  • Moving Your Brand Forward—What Comes Next?

    Moving Your Brand Forward—What Comes Next?

    Leigh says… Shed light on how brands can drive situation-sensitive yet purpose-led growth in this unprecedented time. Guidelines from the American Advertising Federation’s webinar: "Weathering the Storm: Brand Management in the COVID-19 Era". Read time: four minutes

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  • 10 Tourism and Travel Digital Strategies

    10 Tourism and Travel Digital Strategies

    Maghen says… Over the years, we have found the Digital Summit in Atlanta to be one of the best annual digitally-focused industry conferences available. Several Stampers attended the 2019 Digital Summit and afterwards put their heads together to summarize the digital strategies that we feel will have the most impact on the travel and tourism industry in the coming year. Read time: ten minutes

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  • Importance of a Brand Standards Manual

    Importance of a Brand Standards Manual

    Leigh says… A brand standards manual (also known as a brand book, guide or bible) guides anyone in the use of your brand messaging and appearance across all platforms. It plays an important role in protecting the outward appearance of your brand—it tells your company story so your employees and vendors know what you stand for and how you should be perceived. Read time: seven minutes

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  • Courageous Creative

    Courageous Creative

    Leigh says… Brand building involves more than just logo creation. It's exploring what makes your destination unique and leveraging it to attract visitors to your destination. Sometimes, that means taking risks with bold creative and operating outside of your comfort zone. Read time: under 4 minutes

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