• Email Marketing for your Destination

    Email Marketing for your Destination

    Stamp says… With email being the preferred method of communication for many people, a well-planned destination email marketing effort can result in a significant return on investment for your DMO. Read time: 4 minutes

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  • The Shifting Role of the DMO

    The Shifting Role of the DMO

    David says… As the tourism industry evolves, so must the role of the DMO. With visitor habits changing and the recognition of all involved in the promotion of a destination, Destination Marketing Organizations must begin to embrace their increasingly important role as destination managers. Read time: 4 minutes

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  • Effective Pay Per Click Strategies to Drive Tourism

    Effective Pay Per Click Strategies to Drive Tourism

    Stamp says… Pay Per Click is the primary way to “get noticed” online using sponsored link ads. Get a basic understanding of this Search Engine Marketing Strategy, and put PPC to work for your DMO. Read time: 6 minutes

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  • Secrets to Creating a Successful Content Marketing Strategy

    Secrets to Creating a Successful Content Marketing Strategy

    Maghen says… The secret recipe for a successful content marketing strategy can be summarized in four steps – Attract, Convert, Close, and Delight. Read on as we discuss how each step can help determine the best custom-tailored plan for your DMO. Read time: 5 minutes

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  • Mobile-First Strategy - Starting on the Small Screen

    Mobile-First Strategy - Starting on the Small Screen

    Stamp says… With 1.2 billion mobile web users worldwide, a “mobile-first strategy” for your destination website ensures the most optimal user experience for visitors on mobile devices. Read time: 4 minutes

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  • Millennials vs Boomers. Shake up your marketing strategies.

    Millennials vs Boomers. Shake up your marketing strategies.

    Camille says… Smart DMOs know they must use carefully targeted messaging and strategically chosen channels to reach different demographics. But what about their habits and preferences? Let's take a look at Millennials vs Boomers. Explore these generational visitors and decide if you need to shake up your marketing strategies. Read time: 3 minutes

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  • Six Strategies to Promote Your DMO’s Trade Show Presence

    Six Strategies to Promote Your DMO’s Trade Show Presence

    Jim says… A well-rounded marketing plan begins before, continues during and follows up after an event. Using these six strategies will help increase awareness for your destination, develop a more impactful presence and make the best use of your destination’s trade show investment. Read time: 4 minutes

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  • For Lean DMO Teams: Two Digital Tools To Boost Productivity.

    For Lean DMO Teams: Two Digital Tools To Boost Productivity.

    David says… Today’s range of multi-platform digital tools can make it easier than ever for a DMO to stay productive, ahead of schedule, and organized. We’d like to share a couple of our favorites. Read time 8 minutes

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  • Harnessing Social Media for Millennials

    Harnessing Social Media for Millennials

    Stamp says… What do millennials want? In thinking about millennials, one strategy for a destination marketing organization (DMO) to consider is to think about what the target audience cares about, what their habits are and what the destination offers at the intersection of these two generational attributes. Read time: under 3 minutes

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