• Leverage Opportunity Nights to Grow Occupancy

    Leverage Opportunity Nights to Grow Occupancy

    David says… One of the keys to growing the overall occupancy rate in any community is to have a clear understanding of the nights of the week and the months of the year that have the lowest occupancy—we call these opportunity nights. In this week's Insight, we discuss how to identify and make the most of these opportunity nights for your destination. Read time: under 3 minutes

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  • The SMERF Market—Give Me an F!

    The SMERF Market—Give Me an F!

    Victoria says… The SMERF market encompasses a range of group travelers that your destination can target marketing towards to ensure a more stable occupancy rate year-round. The fraternal group covers local and national social organizations whose members associate for a mutually beneficial purpose. Read time: 7 minutes

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  • The SMERF Market—Give Me an R!

    The SMERF Market—Give Me an R!

    Victoria says… The SMERF market encompasses a range of group travelers that your destination can target marketing towards to ensure a more stable occupancy rate year-round. The religious group covers a variety of faiths and denominations as well as all age and subset groups within. Read time: 6 minutes

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  • The SMERF Market—Give Me an E!

    The SMERF Market—Give Me an E!

    Victoria says… The SMERF market encompasses a range of group travelers that your destination can target marketing towards to ensure a more stable occupancy rate year-round. The education group covers local, regional and national organizations of all sizes who periodically convene to share and discuss all topics related to education. Read time: five minutes.

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  • The SMERF Market—Give Me an M!

    The SMERF Market—Give Me an M!

    Victoria says… The SMERF market encompasses a range of group travelers that your destination can target marketing towards to ensure a more stable occupancy rate year-round. The military group travel market encompasses events such as military reunions, meetings, and conferences and we have even included a bit on military related leisure travelers. Read time: 5 minutes

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  • The SMERF Market—Give Me an S!

    The SMERF Market—Give Me an S!

    Victoria says… The SMERF market encompasses a range of group travelers that your destination can target marketing towards to ensure a more stable occupancy rate year-round. The social market includes groups for weddings, civic and professional organizations, charity events, holiday celebrations, and interest groups.Read time: 4 minutes

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