• Why You Should Audit Your Website

    Why You Should Audit Your Website

    Leigh says… Auditing your website can help maintain your brand, keep your Search Engine Optimization (SEO) and lead generation tactics at their best, and ensure things like good user experience and Americans with Disabilities Act (ADA) compliance. Here we discuss the steps involved in conducting a website audit. Read time: 3 minutes

    READ MORE

  • The Value of a Landing Page

    The Value of a Landing Page

    Camille says… Have an initiative that needs to take off? Discover the value of a landing page as part of your marketing strategy. Read time: under 6 minutes

    READ MORE

  • Effective Website Planning Steps

    Effective Website Planning Steps

    Stamp says… Developing your website requires comprehensive, strategic planning. Read about our website planning process and which questions need to be answered as you work through each step of creating a website. Read time: under 4 minutes

    READ MORE

  • Mobile-First Strategy - Starting on the Small Screen

    Mobile-First Strategy - Starting on the Small Screen

    Stamp says… With 1.2 billion mobile web users worldwide, a “mobile-first strategy” for your destination website ensures the most optimal user experience for visitors on mobile devices. Read time: 4 minutes

    READ MORE

  • Destination Rebranding after a Crisis – Dauphin Island, Alabama

    Destination Rebranding after a Crisis – Dauphin Island, Alabama

    Jim says… When a crisis hits, such as the BP oil spill that devastated Dauphin Island’s tourism, a robust rebranding effort becomes crucial. By leveraging unique attributes like breathtaking sunsets and conducting thorough research, Dauphin Island successfully revived its appeal and saw significant increases in tourism and local development. Read time: under 7 minutes

    READ MORE

  • Know How to Improve Your Website

    Know How to Improve Your Website

    Leigh says… Website analytics are like a dashboard that shows you how well your digital efforts are working. By setting clear goals and regularly reviewing metrics, you can make informed changes to improve your site’s performance and engagement. Read time: under 3 minutes

    READ MORE