• The Shifting Role of the DMO

    The Shifting Role of the DMO

    David says… As the tourism industry evolves, so must the role of the DMO. With visitor habits changing and the recognition of all involved in the promotion of a destination, Destination Marketing Organizations must begin to embrace their increasingly important role as destination managers. Read time: 4 minutes

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  • Make Live Streaming Video Work for Your Destination

    Make Live Streaming Video Work for Your Destination

    Jim says… With live streaming video, your destination can showcase local highlights in an engaging, personable manner. To maximize your results, follow these tips. Read time: 5 minutes

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  • The View From Above–A Guide to Drones and Aerial Footage

    The View From Above–A Guide to Drones and Aerial Footage

    Stephen says… Are you considering incorporating some aerial footage? With the advent of the quadcopter (or drone), it is now possible to capture stunning video and photography without breaking your budget! Read time: 5 minutes

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  • The Power of Video for Your Destination

    The Power of Video for Your Destination

    Stephen says… Video is the preferred modern medium and can summarize your destination succinctly. But be sure to ask yourself these questions so you can produce one appropriate for your DMO. Read time: 4 minutes

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