• Airbnb. DMO Friend or Foe?

    Airbnb. DMO Friend or Foe?

    Kristin says… When "market disrupter" Airbnb came onto the scene in 2007, their business model was viewed by the tourism industry with skepticism. Where does Airbnb stand today? Read time: four minutes

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  • DMO Brand and Website Evaluation

    DMO Brand and Website Evaluation

    Leigh says… When it comes to destination marketing, first impressions are everything. As a result, a periodic DMO brand and communications evaluation can help ensure your website and marketing materials are fresh and relevant. Read time: 8 minutes

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  • Will Short-Term Rentals Impact Your Lodging Tax Income?

    Will Short-Term Rentals Impact Your Lodging Tax Income?

    Jim says… More and more vacationers and travelers are choosing to stay in short-term rentals they find through online rental services like Airbnb, HomeAway, VRBO, FlipKey, and others. While the business model for these Short Term Rental (STR) companies is appealing to consumers, they are disruptive to DMOs. Read time: under 3 minutes

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