• Outsourcing Your Marketing Efforts

    Outsourcing Your Marketing Efforts

    David says… As the evolving tech wave continues to get more exciting, and more complicated, the debate of whether to “in-house or outsource” your marketing is heating up. Today, we want to offer some insight into why the topic of outsourcing your in-house marketing is being talked about more frequently and provide guidance in your quest to create and manage marketing in the most efficient and effective manner possible. Are we biased? Of course! We do this for a living. Are we right? Read on and you decide. Read time: three minutes

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  • Is it Time To Assess Your Marketing Strategy?

    Is it Time To Assess Your Marketing Strategy?

    Victoria says… For many of our DMO clients, November and December fall squarely in the middle of their fiscal year. If the same is true for your DMO, now is a good time to pull out your Marketing Action Plan and assess the progress of your goals and objectives. Read time: under 3 minutes

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  • Keeping Content Fresh with Community Events Calendar

    Keeping Content Fresh with Community Events Calendar

    Stamp says… A DMO must constantly add new content to their website to keep it fresh and relevant to visitors (and search engines!). One way to help create new information is to incorporate a community events calendar. Read time: under 9 minutes

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  • Achieving State Bicentennial Commission Goals

    Achieving State Bicentennial Commission Goals

    Stamp says… What does it truly take to boost website traffic and increase leads? Once you define your target audiences, their roles in your success and their required beliefs and apply that understanding to your digital communications efforts, the answer is more straightforward than you think. Read time: 4 minutes 

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  • Destination Rebranding after a Crisis – Dauphin Island, Alabama

    Destination Rebranding after a Crisis – Dauphin Island, Alabama

    Jim says… The road to rebuilding a brand reputation for a destination can often be a long one. The important thing is to create a strategy that will identify the best messages and channels for communicating with visitors during and after challenging times. Read time: 7 minutes

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  • Award-Winning Campaign (and Results!) on a Limited Marketing Budget

    Award-Winning Campaign (and Results!) on a Limited Marketing Budget

    Jim says… The key to great destination marketing is to create a compelling campaign that establishes a connection with your audience AND produces measurable results – no matter what size the budget. So, regardless of your DMO or CVB size, use these four tips to maximize your limited marketing budget and creativity on your next campaign. Read time: under 3 minutes

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  • 5 Mistakes to Avoid in DMO Marketing

    5 Mistakes to Avoid in DMO Marketing

    Camille says… Destination marketing in an ever-changing media landscape requires innovative and educated efforts to constantly engage and convert repeat visitors. Read about the top five DMO marketing mistakes and how to avoid them. Read time: under 6 minutes

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  • Choosing Effective DMO Marketing Partners

    Choosing Effective DMO Marketing Partners

    Stamp says… Ever wish you had a clone to help tackle your to-do list? When it's time to consider hiring a DMO partner to help boost the effectiveness of your DMO's marketing program, use this insight and checklist to help make your marketing partner selection. Read time: 5 minutes

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  • Instagram Strategy for Your DMO

    Instagram Strategy for Your DMO

    Stamp says… Does your Instagram strategy position your DMO as the visual ambassador for your location? If the old adage “a picture is worth a thousands words” still holds true, then a platform like Instagram is one of the most valuable marketing tools in your arsenal. It boasts the highest brand engagement rate of all the big social media platforms. Read time: 5 minutes

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  • Make Your Content Go the Extra Mile

    Make Your Content Go the Extra Mile

    Kristin says… Remember all the precious time and valuable marketing budget you spent on creating the marketing theme, the copy, the visuals, the video, and all of the other assets in your marketing library? Take that content and get as much value from it as possible. Not sure where to start? Keep reading. Read time: under 4 minutes

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