• Getting (a Lot) More From Festivals

    Getting (a Lot) More From Festivals

    Camille says… A ton of effort is invested into a festival with the goal to compress as much ROI as possible into a few days. What if you could leverage the same theme, spread the efforts of hosting a large festival over time, and significantly increase ROI? Consider converting your festival into a series of events planned over the course of a season or year. Read time: under 2 minutes

    READ MORE

  • Attractors vs. Attractions

    Attractors vs. Attractions

    David says… There is a not-so-subtle difference between the words "attractor" and "attractions" but it is important for DMOs to use both in stakeholder discussions. Read this week's Insight to understand why. Read time: 3 minutes

    READ MORE

  • Airbnb. DMO Friend or Foe?

    Airbnb. DMO Friend or Foe?

    Kristin says… When "market disrupter" Airbnb came onto the scene in 2007, their business model was viewed by the tourism industry with skepticism. Where does Airbnb stand today? Read time: four minutes

    READ MORE

  • MAP Your Way to a Better Brand

    MAP Your Way to a Better Brand

    David says… In this vlog recorded during our agency meeting, we discuss how Marketing Action Planning influenced the development of the Visit Kingsland brand and media plan. View time: under 6 minutes

    READ MORE

  • Shift Focus to Quality vs. Quantity of Organic Social Media

    Shift Focus to Quality vs. Quantity of Organic Social Media

    Maghen says… Social media algorithms have made it harder and harder for businesses to reach new audiences without paying up. Get ideas to optimize your organic social efforts. Read time: under 2 minutes

    READ MORE

  • Ethics in Advertising, Part 3: Music in Advertising

    Ethics in Advertising, Part 3: Music in Advertising

    Stephen says… In Part 3 of our Ethics in Advertising series, we discuss laws and rights in relation to music licensing. Read time: under 3 minutes

    READ MORE

  • Effective Marketing Is Deliberate

    Effective Marketing Is Deliberate

    David says… Clients understand that managing marketing that delivers success for an organization is more complex than ever. A disciplined marketing approach is the most effective way to drive efficiency and effectiveness. Fortunately, we have a process that can help and have included links to some free resources you can leverage to follow this process. Read time: under 1 minute

    READ MORE

  • Engagement and Reviews Matter More for VRM Content

    Engagement and Reviews Matter More for VRM Content

    Maghen says… When it comes to your vacation rental management social media efforts, you need not focus your energy on follower count and post likes. In this blog we share tips to help you step back and take a look at your social media accounts like you would if you were a potential guest. Read time: under 3 minutes

    READ MORE

  • More Than an Interstate Exit

    More Than an Interstate Exit

    Camille says… Your community is so much more than what lies right off the ramp. Let travelers know your town is truly unique and worth taking the time to explore. Read time: under 3 minutes

    READ MORE

  • Video of MAP Building Exercise

    Video of MAP Building Exercise

    David says… Building a Marketing Action Plan (MAP) is one of the fundamental steps to developing and managing cohesive marketing efforts. This video illustrates the MAP development process using an example everyone can understand - starting a T-Ball team. Read time: five minutes

    READ MORE