Insights
-
Apples-to-Apples Media Decisions
Whether you work with an outside firm that handles your media buying or if you prefer to buy your organization’s media in-house, make sure you are getting as close as possible to comparing apples to apples as you weigh the allocation of your precious advertising dollars. Read time: under 2 minutes
-
Rebrand? How To Know When It’s Time.
Embarking on a new brand is a significant endeavor that renders all your current assets outdated. So, why take this leap? Because rebranding, when executed at an opportune moment for compelling reasons, can revolutionize your organization. Discover the motivations behind such a transformative move and the crucial steps to consider before initiating a rebranding journey. Read time: 2 minutes
-
Media Planning & Buying: Choose Objectivity Over Bias
Why an objective media management partner ensures your media budget is returning the highest ROI possible. Read time: under 2 minutes
-
Trademarks vs. Copyrights Explained
A 3-minute conversation with intellectual property attorney LaConya Murray discussing the difference between trademarks and copyrights. View time: 3 minutes
-
Is It Time for a Social Media Audit?
It's a good idea to audit your social media channels on an annual basis. Learn why and get some tips and resources you can use for your organization. Read time: under 2 minutes
-
Why You Should Audit Your Website
Auditing your website can help maintain your brand, keep your Search Engine Optimization (SEO) and lead generation tactics at their best, and ensure things like good user experience and Americans with Disabilities Act (ADA) compliance. Here we discuss the steps involved in conducting a website audit. Read time: 3 minutes
-
Protect Your Destination’s Brand With A Trademark
A 4-minute conversation with intellectual property attorney LaConya Murray, discussing why destinations should protect their brand with a trademark and what the process entails. View time: under 4 minutes
-
Agencies are Agents
Ever wondered how a relationship with a marketing agency really works? Here's a simple way to look at it. Read time: under 1 minute
-
Destination Curation
DMOs should not be creating or managing the various elements of their destination, they should be facilitators of collaboration between the stakeholders that provide the elements that make up their destination. This is the message you should be conveying to your stakeholders. Read time: 1 minute
-
5 Tips for Building Stakeholder Partnerships
Sitting down one-on-one with tourism stakeholders in your community can be invaluable. Get 5 tips for building these business partnerships. Read time: under 3 minutes