• Is it Time To Assess Your Marketing Strategy?

    Is it Time To Assess Your Marketing Strategy?

    Victoria says… For many of our DMO clients, November and December fall squarely in the middle of their fiscal year. If the same is true for your DMO, now is a good time to pull out your Marketing Action Plan and assess the progress of your goals and objectives. Read time: under 3 minutes

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  • Effective Pay Per Click Strategies to Drive Tourism

    Effective Pay Per Click Strategies to Drive Tourism

    Stamp says… Pay Per Click is the primary way to “get noticed” online using sponsored link ads. Get a basic understanding of this Search Engine Marketing Strategy, and put PPC to work for your DMO. Read time: 6 minutes

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  • Secrets to Creating a Successful Content Marketing Strategy

    Secrets to Creating a Successful Content Marketing Strategy

    Maghen says… The secret recipe for a successful content marketing strategy can be summarized in four steps – Attract, Convert, Close, and Delight. Read on as we discuss how each step can help determine the best custom-tailored plan for your DMO. Read time: 5 minutes

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  • Mobile-First Strategy - Starting on the Small Screen

    Mobile-First Strategy - Starting on the Small Screen

    Stamp says… With 1.2 billion mobile web users worldwide, a “mobile-first strategy” for your destination website ensures the most optimal user experience for visitors on mobile devices. Read time: 4 minutes

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  • Millennials vs Boomers. Shake up your marketing strategies.

    Millennials vs Boomers. Shake up your marketing strategies.

    Camille says… Smart DMOs know they must use carefully targeted messaging and strategically chosen channels to reach different demographics. But what about their habits and preferences? Let's take a look at Millennials vs Boomers. Explore these generational visitors and decide if you need to shake up your marketing strategies. Read time: 3 minutes

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  • For Lean DMO Teams: Two Digital Tools To Boost Productivity.

    For Lean DMO Teams: Two Digital Tools To Boost Productivity.

    David says… Today’s range of multi-platform digital tools can make it easier than ever for a DMO to stay productive, ahead of schedule, and organized. We’d like to share a couple of our favorites. Read time 8 minutes

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  • Talent Release Form, a Photoshoot Must Have

    Talent Release Form, a Photoshoot Must Have

    David says… A talent release form is an important tool used to protect from liability and licensing issues by allowing you the right to use subject’s imagery for advertising purposes. Read time 4 minutes

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  • Choosing Effective DMO Marketing Partners

    Choosing Effective DMO Marketing Partners

    Stamp says… Ever wish you had a clone to help tackle your to-do list? When it's time to consider hiring a DMO partner to help boost the effectiveness of your DMO's marketing program, use this insight and checklist to help make your marketing partner selection. Read time: 5 minutes

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  • How to Measure the ROI of Digital Advertising

    How to Measure the ROI of Digital Advertising

    Stamp says… DMOs should be measuring the return on the investment to show stakeholders that their digital marketing strategy is working. Are you looking at the right metrics to determine the ROI of your digital strategy? Read time: under 4 minutes

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