• TikTok as a Tool for Destination Marketing

    TikTok as a Tool for Destination Marketing

    Stamp says… TikTok has become one of the most widely used social media platforms whose popularity continues to grow and spread throughout the world. Businesses have begun using TikTok as a marketing tool and in this blog, we’ll give some ideas about how you can use it for your destination. Read time: four minutes

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  • Small Town Travel & Tourism

    Small Town Travel & Tourism

    Stamp says… For smaller towns, identifying unique selling propositions (USPs) that will attract new visitors can often feel like an insurmountable challenge. However, no matter the size or location of your destination, there are travelers who are looking to experience what you have to offer. In this article, we explore some ways your DMO can grow visitation by identifying and leveraging your destination's unique offerings. Read time: three minutes

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  • Retail Tourism - Harnessing the Power of Niche Marketing Part 5

    Retail Tourism - Harnessing the Power of Niche Marketing Part 5

    Jim says… Tap into the retail tourism niche market by promoting the unique local shopping experiences your destination has to offer. Read time: six minutes

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  • Ecotourism - Harnessing the Power of Niche Marketing Part 4

    Ecotourism - Harnessing the Power of Niche Marketing Part 4

    Jim says… As ecotourism grows in popularity among environmentally conscious travelers, DMOs can appeal to this niche market by promoting the sustainable travel opportunities their area has to offer. Read time: under 5 minutes

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  • Agritourism - Harnessing the Power of Niche Marketing Part 3

    Agritourism - Harnessing the Power of Niche Marketing Part 3

    Jim says… As farm, ranch and other agricultural tourism booms, destinations need to cultivate experiences centered around these agribusinesses and related activities if they want to tap into this niche market. Read time: under 4 minutes

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  • Edible Experiences - Harnessing the Power of Niche Marketing Part 2

    Edible Experiences - Harnessing the Power of Niche Marketing Part 2

    Jim says… In the second installment of our Niche Marketing series, we take a look at how Food Tourism is gaining in popularity across the U.S. and offer insight into how destinations can take advantage of this niche market. Read time: under 4 minutes

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  • Voluntourism - Harnessing the Power of Niche Marketing Part 1

    Voluntourism - Harnessing the Power of Niche Marketing Part 1

    Jim says… Niche Tourism is one of the fastest growing areas within the travel sector. In the first installment of this Niche Tourism series, we take a look at Voluntourism, how it can boost your local economy and how to go about taking advantage of its popularity and benefits. Read time: under 8 minutes

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