• Is It Time for a Social Media Audit?

    Is It Time for a Social Media Audit?

    Maghen says… It's a good idea to audit your social media channels on an annual basis. Learn why and get some tips and resources you can use for your organization. Read time: under 2 minutes

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  • Why You Should Audit Your Website

    Why You Should Audit Your Website

    Leigh says… Auditing your website can help maintain your brand, keep your Search Engine Optimization (SEO) and lead generation tactics at their best, and ensure things like good user experience and Americans with Disabilities Act (ADA) compliance. Here we discuss the steps involved in conducting a website audit. Read time: 3 minutes

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  • TikTok Domain Déjà Vu

    TikTok Domain Déjà Vu

    Stamp says… Just as people may not have understood the importance of registering a website domain in the early stages of the internet, there is often a similar reluctance to jump on the latest social platform. Learn why you should register a free account on TikTok with your DMO's name now before it is unavailable or becomes too costly. Read time: under 2 minutes

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  • Is it Time To Assess Your Marketing Strategy?

    Is it Time To Assess Your Marketing Strategy?

    Victoria says… For many of our DMO clients, November and December fall squarely in the middle of their fiscal year. If the same is true for your DMO, now is a good time to pull out your Marketing Action Plan and assess the progress of your goals and objectives. Read time: under 3 minutes

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  • Free Tools to Help Manage and Deliver Your Digital Strategy

    Free Tools to Help Manage and Deliver Your Digital Strategy

    David says… We understand that not all DMOs have the luxury of working with a professional marketing firm. But that doesn’t mean that their digital strategies need to suffer! To remain relevant to your target markets, we recommend two free, easy-to-use online tools that will help you manage and deliver an effective digital marketing strategy. Read time: under 4 minutes

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  • Preparing to be an “Evacuation Destination”

    Preparing to be an “Evacuation Destination”

    Victoria says… When a natural disaster strikes, affected locations and surrounding areas have to manage the sudden displacement of evacuees and then often the surge of emergency responders from the other direction. With some preparation and open communication, your destination can turn what could be a frantic experience into one that is well planned and accommodating. Read time: 3 minutes

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  • Email Marketing for your Destination

    Email Marketing for your Destination

    Stamp says… With email being the preferred method of communication for many people, a well-planned destination email marketing effort can result in a significant return on investment for your DMO. Read time: 4 minutes

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  • The Shifting Role of the DMO

    The Shifting Role of the DMO

    David says… As the tourism industry evolves, so must the role of the DMO. With visitor habits changing and the recognition of all involved in the promotion of a destination, Destination Marketing Organizations must begin to embrace their increasingly important role as destination managers. Read time: 4 minutes

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  • Make Live Streaming Video Work for Your Destination

    Make Live Streaming Video Work for Your Destination

    Jim says… With live streaming video, your destination can showcase local highlights in an engaging, personable manner. To maximize your results, follow these tips. Read time: 5 minutes

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  • Effective Website Planning Steps

    Effective Website Planning Steps

    Stamp says… Developing your website requires comprehensive, strategic planning. Read about our website planning process and which questions need to be answered as you work through each step of creating a website. Read time: under 4 minutes

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