Insights
-
Rebrand? How To Know When It’s Time.
A new brand is a major undertaking and makes everything you use obsolete. So why would you choose to do this? Because a rebrand at the right time for the right reasons can transform your organization. Learn what some of those reasons are and some of the steps you should take before you begin a rebranding effort. Read time: 2 minutes
-
Destination Curation
DMOs should not be creating or managing the various elements of their destination, they should be facilitators of collaboration between the stakeholders that provide the elements that make up their destination. This is the message you should be conveying to your stakeholders. Read time: 1 minute
-
MAP Your Way to a Better Brand
In this vlog recorded during our agency meeting, we discuss how Marketing Action Planning influenced the development of a DMO brand and media plan. View time: under 6 minutes
-
Effective Marketing Is Deliberate
Clients understand that managing marketing that delivers success for an organization is more complex than ever. A disciplined marketing approach is the most effective way to drive efficiency and effectiveness. Fortunately, we have a process that can help and have included links to some free resources you can leverage to follow this process. Read time: under 1 minute
-
Engagement and Reviews Matter More for VRM Content
When it comes to your vacation rental management social media efforts, you need not focus your energy on follower count and post likes. In this blog we share tips to help you step back and take a look at your social media accounts like you would if you were a potential guest. Read time: under 3 minutes
-
More Than an Interstate Exit
Your community is so much more than what lies right off the ramp. Let travelers know your town is truly unique and worth taking the time to explore. Read time: under 3 minutes
-
Video of MAP Building Exercise
Building a Marketing Action Plan (MAP) is one of the fundamental steps to developing and managing cohesive marketing efforts. This video illustrates the MAP development process using an example everyone can understand - starting a T-Ball team. Read time: five minutes
-
Why You Need a Success Statement
What is success for your organization? While a Marketing Action Plan (MAP) is a “road map” designed to lead your organization to success, it is critical to first determine what success is. Here we discuss the elements that need to be included in what we call “The Success Statement.” Read time: under 2 minutes
-
Purpose, Positioning, Personalized and Partnerships
For consumers under 40, the new Ps of the marketing mix that matter today are: “purpose, positioning, personalized and partnerships". You should pay careful attention to which marketing Ps apply most to your offering. Read time: 3 minutes
-
NLR—a brand apart.
Creating a truly defining brand is sometimes a challenge when positioning for destinations, particularly when the separate communities share the same name. In this case study we explore the branding challenges faced by North Little Rock, Arkansas and our solutions that set them apart from Little Rock. Read time: three mintues