Realistic AND Aspirational are critical components of measurement as you develop your Success Statement and corresponding elements of your Marketing Action Plan (MAP). If elements are only realistic, you are probably already achieving them. If they are too aspirational, you likely could never achieve them.

Realistic = it is pretty much already happening, or with sufficient effort and available budget, it is possible.

Aspirational = we want it to happen, and we agree that it is not currently happening or not happening the way it should.

Developing a well-thought-out Success Statement and corresponding MAP for how you will build trust with the target audiences that will influence the success of your organization, or even for a section or division of your organization, should not be an exercise to set you up for failure. It’s an exercise in developing a plan that will lead your organization to your next desired point on your “success continuum.”

If you need help formulating your success statement or would like to understand how your MAP will be the blueprint to building trust with the target audiences that will contribute to your success, contact us to schedule a call.