• Instagram for Smaller Destinations

    Instagram for Smaller Destinations

    Maghen says… Instagram remains a top social platform and, with its focus on beautiful imagery, it’s an important platform for all things travel. This is especially true for smaller DMOs with limited staff capacity. Here we explore ways for your team to maximize Instagram's capabilities for your DMO. Read time: four minutes

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  • The Importance Of Managing Your Destination’s TripAdvisor Presence

    The Importance Of Managing Your Destination’s TripAdvisor Presence

    Jim says… It’s more important than ever to keep the information updated on leading travel platforms as potential visitors are hungry for information. Keeping information updated in real-time on TripAdvisor will be crucial to giving travelers the confidence to return to your destination. Read time four minutes

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  • Why You Need a Success Statement

    Why You Need a Success Statement

    David says… What is success for your organization? While a Marketing Action Plan (MAP) is a “road map” designed to lead your organization to success, it is critical to first determine what success is. Here we discuss the elements that need to be included in what we call “The Success Statement.” Read time: under 2 minutes

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  • Purpose, Positioning, Personalized and Partnerships

    Purpose, Positioning, Personalized and Partnerships

    David says… For consumers under 40, the new Ps of the marketing mix that matter today are: “purpose, positioning, personalized and partnerships". You should pay careful attention to which marketing Ps apply most to your offering. Read time: three minutes

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  • Why VR is a Notch Above Video

    Why VR is a Notch Above Video

    Stamp says… Virtual reality is quickly getting to the point where it can be utilized by virtually everyone, and many organizations in tourism and real estate have begun using it to offer a more immersive try-before-you-buy experience. Here we discuss some basic tools you'll need if you are considering experimenting with VR for your destination. Read time: three minutes

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  • Travel Trends: What to Watch For in 2021

    Travel Trends: What to Watch For in 2021

    Jim says… As we transition into 2021, we all understand things will be different from pre-pandemic life. As one of the hardest-hit industries, travel and tourism has—and will be forever—changed because of it. Here we offer some predictions of travel trends for 2021. Read time: three minutes

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  • Protecting Your Destination’s Brand Is Imperative

    Protecting Your Destination’s Brand Is Imperative

    David says… A strong brand identity is important in destination marketing. Equally important is protecting your brand to ensure you have control of it and reap benefits from it. In this blog we discuss some pitfalls, the advantages and some recommendations related to protecting your brand. Read time: under 2 minutes

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  • NLR—a brand apart.

    NLR—a brand apart.

    Camille says… Creating a truly defining brand is sometimes a challenge when positioning for destinations, particularly when the separate communities share the same name. In this case study we explore the branding challenges faced by North Little Rock, Arkansas and our solutions that set them apart from Little Rock. Read time: three mintues

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  • TikTok as a Tool for Destination Marketing

    TikTok as a Tool for Destination Marketing

    Stamp says… TikTok has become one of the most widely used social media platforms whose popularity continues to grow and spread throughout the world. Businesses have begun using TikTok as a marketing tool and in this blog, we’ll give some ideas about how you can use it for your destination. Read time: four minutes

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  • Why You Should Care About Google My Business

    Why You Should Care About Google My Business

    Maghen says… Google My Business has become a powerful tool to help manage how your destination presents itself on Google Search and Maps. Learn how to help your stakeholders maximize GMB for the good of your entire destination. Read time: four minutes

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