Insights
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Airbnb. DMO Friend or Foe?
When "market disrupter" Airbnb came onto the scene in 2007, their business model was viewed by the tourism industry with skepticism. Where does Airbnb stand today? Read time: four minutes
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MAP Your Way to a Better Brand
In this vlog recorded during our agency meeting, we discuss how Marketing Action Planning influenced the development of a DMO brand and media plan. View time: under 6 minutes
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Shift Focus to Quality vs. Quantity of Organic Social Media
Social media algorithms have made it harder and harder for businesses to reach new audiences without paying up. Get ideas to optimize your organic social efforts. Read time: under 2 minutes
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Ethics in Advertising, Part 3: Music in Advertising
In Part 3 of our Ethics in Advertising series, we discuss laws and rights in relation to music licensing. Read time: under 3 minutes
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Effective Marketing Is Deliberate
Clients understand that managing marketing that delivers success for an organization is more complex than ever. A disciplined marketing approach is the most effective way to drive efficiency and effectiveness. Fortunately, we have a process that can help and have included links to some free resources you can leverage to follow this process. Read time: under 1 minute
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Engagement and Reviews Matter More for VRM Content
When it comes to your vacation rental management social media efforts, you need not focus your energy on follower count and post likes. In this blog we share tips to help you step back and take a look at your social media accounts like you would if you were a potential guest. Read time: under 3 minutes
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More Than an Interstate Exit
Your community is so much more than what lies right off the ramp. Let travelers know your town is truly unique and worth taking the time to explore. Read time: under 3 minutes
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Video of MAP Building Exercise
Building a Marketing Action Plan (MAP) is one of the fundamental steps to developing and managing cohesive marketing efforts. This video illustrates the MAP development process using an example everyone can understand - starting a T-Ball team. Read time: five minutes
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Instagram for Smaller Destinations
Instagram remains a top social platform and, with its focus on beautiful imagery, it’s an important platform for all things travel. This is especially true for smaller DMOs with limited staff capacity. Here we explore ways for your team to maximize Instagram's capabilities for your DMO. Read time: 4 minutes
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The Importance Of Managing Your Destination’s Tripadvisor Presence
It’s more important than ever to keep the information updated on leading travel platforms as potential visitors are hungry for information. Keeping information updated in real-time on Tripadvisor will be crucial to giving travelers the confidence to return to your destination. Read time: 4 minutes