Insights
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Email Marketing Best Practices
We’ve executed numerous email campaigns and have learned what works when it comes to engaging with readers on a regular basis. Here we share some best practices for email marketing. Read time: six minutes
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Key Elements of a Destination in 2021, Part 5: Amenities
In the final installment of this five-part series, we take a look at the role amenities play in shaping the visitor experience and how your DMO can leverage them to encourage return visits and positive word of mouth. Read time: six minutes
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Key Elements of a Destination in 2021, Part 4: Activities
As your DMO assesses what activities it has to offer its visitors, strategize within the framework of what visitors can expect to experience—not just what they can do—while visiting your city. Read time: 6 minutes
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Key Elements of a Destination in 2021, Part 3: Attractions
Attractions are (obviously) a central part of your destination’s identity, and marketing them appropriately is important for maximizing tourism and travel’s impact on the economy of your place. Read time: under 3 minutes
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Key Elements of a Destination in 2021, Part 2: Accommodations
In the second installment of this series, we take a look at the role accommodations play in managing visitor expectations and contributing to the local economy of a destination Read time: three minutes
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Moving Your Brand Forward—What Comes Next?
Shed light on how brands can drive situation-sensitive yet purpose-led growth in this unprecedented time. Guidelines from the American Advertising Federation’s webinar: "Weathering the Storm: Brand Management in the COVID-19 Era". Read time: four minutes
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Ideas for Supporting Your Community
The travel and tourism community has been upended by booking and event cancellations, trip postponements, and the temporary closings of many local businesses as we grapple with how best to slow the spread of COVID-19. But even in this uncertain climate, Destination Management Organizations play an important role in supporting local stakeholders. Read time: four minutes
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Maximize Your DMO’s Potential with an Outsourced Marketing Team
With the increased importance of multiple specialists working on your DMO marketing team, Stamp’s outsourced marketing program can be customized to supplement and support your DMO’s marketing efforts with trained tourism and travel marketing professionals who deliver consistent, tangible, and measurable results. Read time: three minutes
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Get Granular With Your Marketing.
Getting granular with your marketing efforts can help drive occupancy growth by effectively engaging your target markets in highly specific, personalized, relevant and timely ways. Read time: under three minutes
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Know Where You’re Going?
Whether you’re new around here or have been reading our blog since we started it a few years ago, you know (or will soon enough) that we are committed to Marketing Action Planning. A MAP is a proven, step-by-step process document to help guide your short- and long-term plans of work to achieve the defined mission of your destination. Read time: 3 minutes