• The Importance Of Managing Your Destination’s TripAdvisor Presence

    The Importance Of Managing Your Destination’s TripAdvisor Presence

    Jim says… It’s more important than ever to keep the information updated on leading travel platforms as potential visitors are hungry for information. Keeping information updated in real-time on TripAdvisor will be crucial to giving travelers the confidence to return to your destination. Read time: 4 minutes

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  • Why You Need a Success Statement

    Why You Need a Success Statement

    David says… What is success for your organization? While a Marketing Action Plan (MAP) is a “road map” designed to lead your organization to success, it is critical to first determine what success is. Here we discuss the elements that need to be included in what we call “The Success Statement.” Read time: under 2 minutes

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  • Purpose, Positioning, Personalized and Partnerships

    Purpose, Positioning, Personalized and Partnerships

    David says… For consumers under 40, the new Ps of the marketing mix that matter today are: “purpose, positioning, personalized and partnerships". You should pay careful attention to which marketing Ps apply most to your offering. Read time: 3 minutes

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  • Why VR is a Notch Above Video

    Why VR is a Notch Above Video

    Stamp says… Virtual reality is quickly getting to the point where it can be utilized by virtually everyone, and many organizations in tourism and real estate have begun using it to offer a more immersive try-before-you-buy experience. Here we discuss some basic tools you'll need if you are considering experimenting with VR for your destination. Read time: three minutes

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  • Protecting Your Destination’s Brand Is Imperative

    Protecting Your Destination’s Brand Is Imperative

    David says… A strong brand identity is important in destination marketing. Equally important is protecting your brand to ensure you have control of it and reap benefits from it. In this blog we discuss some pitfalls, the advantages and some recommendations related to protecting your brand. Read time: under 2 minutes

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  • NLR—a brand apart.

    NLR—a brand apart.

    Camille says… Creating a truly defining brand is sometimes a challenge when positioning for destinations, particularly when the separate communities share the same name. In this case study we explore the branding challenges faced by North Little Rock, Arkansas and our solutions that set them apart from Little Rock. Read time: three mintues

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  • TikTok as a Tool for Destination Marketing

    TikTok as a Tool for Destination Marketing

    Maghen says… TikTok has become one of the most widely used social media platforms whose popularity continues to grow and spread throughout the world. Businesses have begun using TikTok as a marketing tool and in this blog, we’ll give some ideas about how you can use it for your destination. Read time: four minutes

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  • Why You Should Care About Google My Business

    Why You Should Care About Google My Business

    Maghen says… Google My Business has become a powerful tool to help manage how your destination presents itself on Google Search and Maps. Learn how to help your stakeholders maximize GMB for the good of your entire destination. Read time: four minutes

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  • Welcoming Visitors Back with a (Masked) Smile

    Welcoming Visitors Back with a (Masked) Smile

    Victoria says… Indications point to visitors getting ready to travel again but health and safety remain a major consideration. DMOs across the country are implementing programs that specifically address COVID-19 safety. We discuss a few ideas here that you may want to consider modeling in your destination. Read time: five minutes 

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  • Millions of Bookings Close to Home

    Millions of Bookings Close to Home

    David says… As the tourism and travel industry works to find its footing, analytics from Airbnb’s pandemic reboot prove people still want to travel, but just not too far from home. In this week’s Insight, we discuss the challenges and opportunities the industry is facing and share some guidance Airbnb is providing in these uncertain times. Read time: four minutes

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