• Attractors vs. Attractions

    Attractors vs. Attractions

    David says… There is a not-so-subtle difference between the words "attractor" and "attractions" but it is important for DMOs to use both in stakeholder discussions. Read this week's Insight to understand why. Read time: 3 minutes

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  • MAP Your Way to a Better Brand

    MAP Your Way to a Better Brand

    David says…  In this vlog recorded during our agency meeting, we discuss how Marketing Action Planning influenced the development of a DMO brand and media plan. View time: under 6 minutes

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  • Shift Focus to Quality vs. Quantity of Organic Social Media

    Shift Focus to Quality vs. Quantity of Organic Social Media

    Maghen says… Social media algorithms have made it harder and harder for businesses to reach new audiences without paying up. Get ideas to optimize your organic social efforts. Read time: under 2 minutes

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  • Effective Marketing Is Deliberate

    Effective Marketing Is Deliberate

    David says… Clients understand that managing marketing that delivers success for an organization is more complex than ever. A disciplined marketing approach is the most effective way to drive efficiency and effectiveness. Fortunately, we have a process that can help and have included links to some free resources you can leverage to follow this process. Read time: under 1 minute

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  • Engagement and Reviews Matter More for VRM Content

    Engagement and Reviews Matter More for VRM Content

    Maghen says… When it comes to your vacation rental management social media efforts, you need not focus your energy on follower count and post likes. In this blog we share tips to help you step back and take a look at your social media accounts like you would if you were a potential guest. Read time: under 3 minutes

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  • More Than an Interstate Exit

    More Than an Interstate Exit

    Camille says… Your community is so much more than what lies right off the ramp. Let travelers know your town is truly unique and worth taking the time to explore. Read time: under 3 minutes

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  • Instagram for Smaller Destinations

    Instagram for Smaller Destinations

    Maghen says… Instagram remains a top social platform and, with its focus on beautiful imagery, it’s an important platform for all things travel. This is especially true for smaller DMOs with limited staff capacity. Here we explore ways for your team to maximize Instagram's capabilities for your DMO. Read time: 4 minutes

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  • The Importance Of Managing Your Destination’s TripAdvisor Presence

    The Importance Of Managing Your Destination’s TripAdvisor Presence

    Jim says… It’s more important than ever to keep the information updated on leading travel platforms as potential visitors are hungry for information. Keeping information updated in real-time on TripAdvisor will be crucial to giving travelers the confidence to return to your destination. Read time: 4 minutes

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  • Why You Need a Success Statement

    Why You Need a Success Statement

    David says… What is success for your organization? While a Marketing Action Plan (MAP) is a “road map” designed to lead your organization to success, it is critical to first determine what success is. Here we discuss the elements that need to be included in what we call “The Success Statement.” Read time: under 2 minutes

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  • Purpose, Positioning, Personalized and Partnerships

    Purpose, Positioning, Personalized and Partnerships

    David says… For consumers under 40, the new Ps of the marketing mix that matter today are: “purpose, positioning, personalized and partnerships". You should pay careful attention to which marketing Ps apply most to your offering. Read time: three minutes

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