• 6 Pitfalls of Social Media Management

    6 Pitfalls of Social Media Management

    Maghen says… Regardless of your team size or budget, there are ways to make social media work for you without cutting corners. Here, we've summarized 6 common social media management mistakes, how they can affect your brand credibility, and what you can do to avoid them. Read time: under 3 minutes

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  • 5 Digital Marketing Tips for Small DMOs

    5 Digital Marketing Tips for Small DMOs

    David says… Evolving digital trends affect how travelers learn about new destinations, gather inspiration for their next trip and make decisions. To ensure that your destination is not overshadowed by bigger DMOs with budgets to match, it’s imperative to understand technical capabilities across the digital landscape and make smart decisions about how to deploy your marketing dollars for maximum impact. The following digital marketing tips can help you maximize your reach and make the most of your budget. Read time: six minutes

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  • 3 Reasons a DMO Should Blog

    3 Reasons a DMO Should Blog

    Stamp says… If the only new content regularly added to your website is on your events calendar, the probability of your destination showing up in people's online search results is low. To ensure your website ranks highly on search engines, consider maintaining a blog that regularly promotes all of your destination's offerings. Read time: six minutes

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  • Importance of a Brand Standards Manual

    Importance of a Brand Standards Manual

    Leigh says… A brand standards manual (also known as a brand book, guide, or bible) guides anyone in the use of your brand messaging and appearance across all platforms. It plays an important role in protecting the outward appearance of your brand—it tells your company story so your employees and vendors know what you stand for and how you should be perceived. Read time: 7 minutes

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  • Youth Travel Trends

    Youth Travel Trends

    David says… The travel and tourism industry is being steadily reshaped by the travel preferences of young travelers who are driven by the desire to experience other cultures, build life experience, and benefit from new learning opportunities. Understanding what they value, how they plan and what will motivate them to visit your destination can help your DMO formulate an effective communication strategy to draw youth travelers. Read time: eight minutes 

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  • Influencer Marketing in Smaller Markets

    Influencer Marketing in Smaller Markets

    Maghen says… Among the numerous ways, social media can be used to foster positive perceptions about your place, influencer marketing has proven to be one of the most effective. And for small- to mid-sized destinations, collaborating with micro-influencers, in particular, can be an effective way to build credibility with your target markets. Read time: six minutes

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  • Key Elements of a Destination, Part 4: Activities

    Key Elements of a Destination, Part 4: Activities

    Stamp says… As your DMO assesses what activities it has to offer its visitors during their stay, strategize within the framework of what they can expect to experience — not just what they can do while visiting your city. Read time: six minutes

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  • Key Elements of a Destination, Part 3: Attractions

    Key Elements of a Destination, Part 3: Attractions

    Stamp says… Attractions are (obviously) a central part of your destination’s identity, and marketing them appropriately is important for maximizing tourism and travel’s impact on the economy of your place. Read time: six minutes

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  • Key Elements of a Destination, Part 2: Accommodations

    Key Elements of a Destination, Part 2: Accommodations

    Stamp says… In the second installment of this series, we take a look at the role accommodations play in managing visitor expectations and contributing to the local economy of a destination. Read time: six mintues

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  • 10 Ideas to Encourage Positive Destination Influencer Conversations

    10 Ideas to Encourage Positive Destination Influencer Conversations

    David says… When it comes to shaping the visitor experience and encouraging repeat visits, there are definitive steps you can take to elevate awareness of your destination in the minds of travelers — we’ve covered quite a few of them in our video series the past year. Here is a brief recap of 10 strategies to supplement your marketing plan and facilitate positive conversations about your destination. Read time six minutes

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