The key to great destination marketing is to create a compelling campaign that establishes a connection with your audience AND produces measurable results – no matter what size the budget. So, regardless of your DMO or CVB size, use these four tips to maximize your limited marketing budget and creativity on your next campaign.
Category: Marketing Strategy
At Stamp, we believe places are some of the most interesting things to brand. We find the most powerful and unique brand position for a city or attraction and build awareness.
The SMERF market encompasses a range of group travelers that your destination can target marketing towards to ensure a more stable occupancy rate year-round. The social market includes groups for weddings, civic and professional organizations, charity events, holiday celebrations, and interest groups.
Destination marketing in an ever-changing media landscape requires innovative and educated efforts to constantly engage and convert repeat visitors. Read about the top five DMO marketing mistakes and how to avoid them.
A comprehensive strategic marketing plan is more than just a list of tactics. Read more to see some tips to developing a more efficient and effective marketing plan of action for your DMO.
Ever wish you had a clone to help tackle your to-do list? When it's time to consider hiring a DMO partner to help boost the effectiveness of your DMO's marketing program, use this insight and checklist to help make your marketing partner selection.
People attending meetings in your city may become some of the best ambassadors on your behalf. Engage them in the right way and they will generate positive awareness about your city.
Video is the preferred modern medium and can summarize your destination succinctly. But be sure to ask yourself these questions so you can produce one appropriate for your DMO.
It's time to think about how locals can help build your brand. DMAI identifies community alignment as a vitally important ingredient to the branding and marketing success of destinations. Find the experts in your community and use their voice to elevate your destination.
We created a step-by-step guide to building a Marketing Action Plan that can work for your DMO and help you define and prioritize the Who, What, Why and How that influences your marketing success. Take a shot at defining the Targets, Roles, Beliefs and Processes for yourself or your organization.
Does your Instagram strategy position your DMO as the visual ambassador for your location? If the old adage “a picture is worth a thousands words” still holds true, then a platform like Instagram is one of the most valuable marketing tools in your arsenal. It boasts the highest brand engagement rate of all the big social media platforms.