As DMOs look to stabilize their budgets in these trying times, now may be the best opportunity that has ever existed to strategically advocate for a higher percentage of this revenue.
At Stamp, we believe places are some of the most interesting things to brand. We find the most powerful and unique brand position for a city or attraction and build awareness.
In 2019, Pinterest overtook Snapchat to become the third most popular social network behind Facebook and Instagram, with its user base skyrocketing to 82.4 million people. Pinterest is the perfect platform for a destination to promote its offerings, and we've got some tips to help your destination make Pinterest a valuable resource for travelers.
At its most basic level, a DMO's mandate is to leverage their budget to be a positive force behind the economic impact of travel and tourism on their local economy. Investing in professional development can lead to the fulfillment of this mandate.
Getting granular with your marketing efforts can help drive occupancy growth by effectively engaging your target markets in highly specific, personalized, relevant and timely ways.
We were recently invited to attend a lecture by Daniel Pacchioni, Creative Content Strategist with Universal Orlando's marketing department. Daniel provided timely, insightful advice on how to engage in the creative process when branding your destination. Here are 6 key takeaways from his presentation.
Whether you're working with an in-house marketing team or have chosen to outsource your marketing support, a structured creative brief is essential for keeping everyone on track. While every creative brief is different, there are 3 standard phases of development and a handful of pertinent questions every brief should answer.
Attending tourism and travel industry conferences is a great way to network with your peers and take in new perspectives on destination marketing and management trends. Stamp team members attended several tourism and travel conferences in the last year, and at a recent conference many of the themes we have been hearing in the last year came together under one roof. So, we put our heads together to summarize what seems to be resonating in the times we live in.
Evolving digital trends affect how travelers learn about new destinations, gather inspiration for their next trip and make decisions. To ensure that your destination is not overshadowed by bigger DMOs with budgets to match, it’s imperative to understand technical capabilities across the digital landscape and make smart decisions about how to deploy your marketing dollars for maximum impact. The following digital marketing tips can help you maximize your reach and make the most of your budget.
Skift has released its Megatrends Report for 2019, and we have combed through it to present the top 5 travel and tourism trends that your DMO should be tapping into, if its not doing so already.
Paying special attention to the ever-growing 60+ consumer segment can pay big dividends for your destination. Understanding why they travel and what interests them while in-market can help your DMO more effectively craft a message that resonates with this travel segment and entices them to plan a visit.