Typefaces and fonts are an important part of what we do in the world of communications. The shape and style of lettering helps convey mood and personality and is critical to conveying the brand promise. Here, we explore how font use is governed and what you should look out for when purchasing fonts or downloading free ones to use in your own materials.
At Stamp, we believe places are some of the most interesting things to brand. We find the most powerful and unique brand position for a city or attraction and build awareness.
A brand standards manual (also known as a brand book, guide or bible) guides anyone in the use of your brand messaging and appearance across all platforms. It plays an important role in protecting the outward appearance of your brand—it tells your company story so your employees and vendors know what you stand for and how you should be perceived.
The travel and tourism industry is being steadily reshaped by the travel preferences of young travelers who are driven by the desire to experience other cultures, build life experience, and benefit from new learning opportunities. Understanding what they value, how they plan and what will motivate them to visit your destination can help your DMO formulate an effective communication strategy to draw youth travelers.
In the final installment of this series, we take a look at the role amenities play in shaping the visitor experience and how your DMO can leverage them to encourage return visits and positive word of mouth.
As your DMO assesses what activities it has to offer its visitors during their stay, strategize within the framework of what they can expect to experience — not just what they can do while visiting your city. Read time: 6 minutes
Attractions are (obviously) a central part of your destination’s identity, and marketing them appropriately is important for maximizing tourism and travel’s impact on the economy of your place.
In the second installment of this series, we take a look at the role accommodations play in managing visitor expectations and contributing to the local economy of a destination.
Regardless of why visitors have chosen your destination for their next trip, tourism experts agree that there are fundamental expectations your DMO most meet in order for visitors to return with friends or family and to recommend their experience to others.
Whether you’re a seasoned destination marketing professional or new to destination marketing, your job is to ensure your marketing message is on target, visible and produces results. Let an understanding of design hierarchy guide your efforts. Read time: 3 minutes.
At its core, wayfinding is about user experiences. Technology has become so portable. It’s time to consider how destination marketers can bring more usable information to their guests where they are, and when they need it. Here are a few things to consider doing to assist visitors outside of the visitor center.