Insights
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DMO Brand and Website Evaluation
When it comes to destination marketing, first impressions are everything. As a result, a periodic DMO brand and communications evaluation can help ensure your website and marketing materials are fresh and relevant. Read time: 8 minutes
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Marketing Convention Districts–Big Business for Smaller DMOs
As meeting groups look beyond big convention cities for meeting and convention options, smaller destinations have the opportunity to elevate their destination’s meeting brand through convention districts that package meeting and entertainment offerings in convenient proximity to each other. Read time: 7 minutes
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Secrets to Creating a Successful Content Marketing Strategy
The secret recipe for a successful content marketing strategy can be summarized in four steps—Attract, Convert, Close, and Delight. Read on as we discuss how each step can help determine the best custom-tailored plan for your DMO. Read time: 5 minutes
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Mobile-First Strategy - Starting on the Small Screen
With 1.2 billion mobile web users worldwide, a “mobile-first strategy” for your destination website ensures the most optimal user experience for visitors on mobile devices. Read time: 4 minutes
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Millennials vs Boomers. Shake up your marketing strategies.
Smart DMOs know they must use carefully targeted messaging and strategically chosen channels to reach different demographics. But what about their habits and preferences? Let's take a look at Millennials vs Boomers. Explore these generational visitors and decide if you need to shake up your marketing strategies. Read time: 3 minutes
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Dealing With CAVEs in Your Community
Occasionally, DMOs run into CAVEs or Citizens Against Virtually Everything. We'll show you how to engage CAVEs, explain the importance of Tourism and Travel to them and potentially convert them from selfish to selfless. Read time: 4 minutes
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The DMO With The Best Information Wins
Are you using research to drive your destination marketing efforts? Market research is vital to the successful development of your tourism efforts, and the bedrock on which all effective marketing is based. Read time: 4 minutes
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Destination Rebranding after a Crisis – Dauphin Island, Alabama
The road to rebuilding a brand reputation for a destination can often be a long one. The important thing is to create a strategy that will identify the best messages and channels for communicating with visitors during and after challenging times. Read time: 7 minutes
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Destination Marketing Action Plan Workbook
There is no effort more important to guiding the marketing of a Destination Marketing Organization (DMO) than a clear, prioritized strategic marketing plan. Download our MAP workbook and skip the daunting uncertainty of not knowing where to start in creating a marketing plan. Read time: 3 minutes
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Award-Winning Campaign (and Results!) on a Limited Marketing Budget
The key to great destination marketing is to create a compelling campaign that establishes a connection with your audience AND produces measurable results – no matter what size the budget. So, regardless of your DMO or CVB size, use these four tips to maximize your limited marketing budget and creativity on your next campaign. Read time: under 3 minutes