Insights
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Keeping Content Fresh with Community Events Calendar
A DMO must constantly add new content to their website to keep it fresh and relevant to visitors (and search engines!). One way to help create new information is to incorporate a community events calendar. Read time: under 9 minutes
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Downloadable Destination Marketing Graphics, Volume 1
Thought-provoking imagery can be used to communicate your position or engage your audience. We are making our first set of destination marketing graphics covering “Measuring Marketing” available to you to download for use in any of your DMO’s communication and presentation materials. Read time: 3 minutes
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Achieving State Bicentennial Commission Goals
What does it truly take to boost website traffic and increase leads? Once you define your target audiences, their roles in your success and their required beliefs and apply that understanding to your digital communications efforts, the answer is more straightforward than you think. Read time: 4 minutes
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Preparing to be an “Evacuation Destination”
When a natural disaster strikes, affected locations and surrounding areas have to manage the sudden displacement of evacuees and then often the surge of emergency responders from the other direction. With some preparation and open communication, your destination can turn what could be a frantic experience into one that is well planned and accommodating. Read time: 3 minutes
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The Shifting Role of the DMO
As the tourism industry evolves, so must the role of the DMO. With visitor habits changing and the recognition of all involved in the promotion of a destination, Destination Marketing Organizations must begin to embrace their increasingly important role as destination managers. Read time: 4 minutes
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DMO Brand and Website Evaluation
When it comes to destination marketing, first impressions are everything. As a result, a periodic DMO brand and communications evaluation can help ensure your website and marketing materials are fresh and relevant. Read time: 8 minutes
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Dealing With CAVEs in Your Community
Occasionally, DMOs run into CAVEs or Citizens Against Virtually Everything. We'll show you how to engage CAVEs, explain the importance of Tourism and Travel to them and potentially convert them from selfish to selfless. Read time: 4 minutes
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For Lean DMO Teams: Two Digital Tools To Boost Productivity.
Today’s range of multi-platform digital tools can make it easier than ever for a DMO to stay productive, ahead of schedule, and organized. We’d like to share a couple of our favorites. Read time 8 minutes
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The SMERF Market—Give Me an E!
The SMERF market encompasses a range of group travelers that your destination can target marketing towards to ensure a more stable occupancy rate year-round. The education group covers local, regional and national organizations of all sizes who periodically convene to share and discuss all topics related to education. Read time: five minutes.
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5 Mistakes to Avoid in DMO Marketing
Destination marketing in an ever-changing media landscape requires innovative and educated efforts to constantly engage and convert repeat visitors. Read about the top five DMO marketing mistakes and how to avoid them. Read time: under 6 minutes