Insights
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7 Secrets to Developing an Effective DMO Strategic Marketing Action Plan
A comprehensive strategic marketing plan is more than just a list of tactics. Read more for tips to developing a more efficient and effective marketing plan of action for your DMO. Read time: 4 minutes
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Choosing Effective DMO Marketing Partners
Ever wish you had a clone to help tackle your to-do list? When it's time to consider hiring a DMO partner to help boost the effectiveness of your DMO's marketing program, use this insight and checklist to help make your marketing partner selection. Read time: 5 minutes
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Four Ways to Make Locals Key Players in Your Marketing Strategy
It's time to think about how locals can help build your brand. DMAI identifies community alignment as a vitally important ingredient to the branding and marketing success of destinations. Find the experts in your community and use their voices to elevate your destination. Read time: 5 minutes
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Instagram Strategy for Your DMO
Does your Instagram strategy position your DMO as the visual ambassador for your location? If the old adage “a picture is worth a thousands words” still holds true, then a platform like Instagram is one of the most valuable marketing tools in your arsenal. It boasts the highest brand engagement rate of all the big social media platforms. Read time: 5 minutes
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Tourism IS Economic Development
Do your stakeholders see the connection between tourism and economic development? Knowing the numbers, and sharing that with your tourism partners will help you share the story of your destination. Tourism is not just about fun leisure activities, it is also about the jobs it provides and the amount of money it saves taxpayers. Read time: 5 minutes
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Stakeholder Collaboration: Foster Communication With Your Partners
Research is a valuable tool and can be used as a vehicle to further stakeholder collaboration. Collecting opinions, input and information from stakeholders can facilitate product development, help a DMO refine their message and provide important resources to stakeholders, all with the goal of providing visitors authentic experiences. Read time: 3 minutes
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Leverage Drive-Through Traffic
For many destinations, a fair portion of bed tax revenue comes from visitors who are “just driving through.” Even if you are not the final destination for travelers, there is a great opportunity to capitalize on these "drive-through" visitors. Read time: 3 minutes
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Smart CVBs & DMOs Provide New Connections for Meeting Planners
The biggest challenge for meeting planners is having to do more with less. Even with limited resources, planners are still expected to deliver memorable, successful meeting experiences. What might look like an impossible task for a meeting planner, is actually an opportunity for partnerships with their CVB/CMO. Read time: 3 minutes
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Stakeholder Collaboration: From Chaos to Cooperation
One of the most challenging things for a Destination Marketing Organization to do is to inspire collaboration among stakeholders. It’s difficult to persuade cooperation especially if area businesses and organizations do not see the big picture related to tourism, share the DMO’s vision, or if the participants with whom they are asked to cooperate with are perceived as competitors. Perhaps the first step to elicit cooperation is to share the vision. Read time: under 2 minutes
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Your Destination’s Online Reputation Matters
The internet has completely changed how people research and find information, especially in the travel industry. Today CVBs and DMOs need to understand that they are in the business of helping tell stories about their destination. And online reviews are an important part of the story. It’s your job to help facilitate this new perspective with your hotel and attraction partners. Read time: 3 minutes