Insights
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The Power of Visitors to Small Towns
Most travel and tourism professionals have a pretty solid grasp of the economic impact of travel and tourism. But average residents, local officials and surprisingly many individuals employed in hospitality-related positions often have no idea how much of an economic and quality-of-life contributor overnight visitors are to their community.
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Key Elements of a Destination in 2021, Part 5: Amenities
In the final installment of this five-part series, we take a look at the role amenities play in shaping the visitor experience and how your DMO can leverage them to encourage return visits and positive word of mouth. Read time: six minutes
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Key Elements of a Destination in 2021, Part 4: Activities
As your DMO assesses what activities it has to offer its visitors, strategize within the framework of what visitors can expect to experience—not just what they can do—while visiting your city. Read time: 6 minutes
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Leverage Road Trips to Help Rebuild
There is so much of our country that remains undiscovered among our fellow Americans that there is literally a world of opportunities within driving distance of most US travelers. And as many of us look to continue observing social distancing precautions as we travel, the resurgence of great American road trips has the potential to be a promising option for travelers and destinations alike. Read time: five minutes
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Free Facebook Places Website Integration Tool
During a recent conversation with Franci Edgerly about ideas that could help the travel and tourism industry in these unprecedented times, we hatched an idea to offer free licenses to ITI’s Facebook Places website integration tool. Read time: four mintues
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Boosting Weekend Occupancy
For destinations with strong weekday occupancy from transient and business travelers, concerted efforts to grow weekend business can help boost overall occupancy. Partnering with local stakeholders and getting them to appreciate the value of heads in beds is imperative to launching successful weekend getaway initiatives, and we have some ideas on how to do that. Read time: four minutes
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Structure is the Key to an Effective Creative Brief
Whether you're working with an in-house marketing team or have chosen to outsource your marketing support, a structured creative brief is essential for keeping everyone on track. While every creative brief is different, there are 3 standard phases of development and a handful of pertinent questions every brief should answer. Read time: four minutes
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The Value of Stakeholder Partnerships
Nurturing healthy relationships with local stakeholders should be a central component of your DMO's tourism development efforts, as they are often the first to greet visitors to your destination and the last to engage with them when they leave. The insight they can offer based on these interactions can help your DMO better understand your target market(s) and more effectively curate the visitor experience. Read time: five minutes
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Crowdsourcing Social Influencers: Encourage The Conversation, Part 10
Social influencers provide tremendous value not only to travelers who look to social media for trip inspiration, but to DMOs looking for new ways to reach potential visitors. In this 30-second video, we touch on the benefits of crowdsourcing social influencers to promote your destination. Read time: eight minutes
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What Motivates Visitors to Share Travel Content
There is a storied history of travelers sharing their experiences through visual mediums, and that is not changing anytime soon. As a travel and tourism marketer, your best bet is to actively engage visitors sharing travel content to strengthen your marketing presence. Read time: 5 minutes