• 5 Mistakes to Avoid in DMO Marketing

    5 Mistakes to Avoid in DMO Marketing

    Camille says… Destination marketing in an ever-changing media landscape requires innovative and educated efforts to constantly engage and convert repeat visitors. Read about the top five DMO marketing mistakes and how to avoid them. Read time: under 6 minutes

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  • Choosing Effective DMO Marketing Partners

    Choosing Effective DMO Marketing Partners

    Stamp says… Ever wish you had a clone to help tackle your to-do list? When it's time to consider hiring a DMO partner to help boost the effectiveness of your DMO's marketing program, use this insight and checklist to help make your marketing partner selection. Read time: 5 minutes

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  • How DMOs Can Measure the ROI of Digital Advertising

    How DMOs Can Measure the ROI of Digital Advertising

    Stamp says… DMOs should be measuring the return on the investment to show stakeholders that their digital marketing strategy is working. Are you looking at the right metrics to determine the ROI of your digital strategy? Read time: under 4 minutes

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  • Make Your Content Go the Extra Mile

    Make Your Content Go the Extra Mile

    Kristin says… Remember all the precious time and valuable marketing budget you spent on creating the marketing theme, the copy, the visuals, the video, and all of the other assets in your marketing library? Take that content and get as much value from it as possible. Not sure where to start? Keep reading. Read time: under 4 minutes

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  • Harnessing Social Media for Millennials

    Harnessing Social Media for Millennials

    Stamp says… What do millennials want? In thinking about millennials, one strategy for a destination marketing organization (DMO) to consider is to think about what the target audience cares about, what their habits are and what the destination offers at the intersection of these two generational attributes. Read time: under 3 minutes

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  • Know How to Improve Your Website

    Know How to Improve Your Website

    Leigh says… Website analytics cover a broad spectrum of information. With clear goals and a working plan, you can begin to pull out the metrics that pertain to the traffic you’re looking for, and, as a result, modify your web strategy to more effectively meet your goals. Read time: under 3 minutes

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  • Leveraging Research to Maximize ROI

    Leveraging Research to Maximize ROI

    Stamp says… Scientific, reliable research is logical and guarantees results. Furthermore, creative designed with research data is effective because it focuses on what the visitors want. Learn about how we married market research with a strong marketing and media plan to attract like-minded visitors and increase ROI for Columbus, Georgia. Read time: under 5 minutes

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