Insights
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Marketing Convention Districts–Big Business for Smaller DMOs
As meeting groups look beyond big convention cities for meeting and convention options, smaller destinations have the opportunity to elevate their destination’s meeting brand through convention districts that package meeting and entertainment offerings in convenient proximity to each other. Read time: 7 minutes
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Your Printed Visitor Guide Can Be a Destination Marketing Machine
Potential visitors still use a printed visitor guide as a planning tool. With smart design and digital printing technology, your destination’s guide can become an effective, forward-thinking marketing tool. Read time: 4 minutes
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Secrets to Creating a Successful Content Marketing Strategy
The secret recipe for a successful content marketing strategy can be summarized in four steps—Attract, Convert, Close, and Delight. Read on as we discuss how each step can help determine the best custom-tailored plan for your DMO. Read time: 5 minutes
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Destination Rebranding after a Crisis – Dauphin Island, Alabama
The road to rebuilding a brand reputation for a destination can often be a long one. The important thing is to create a strategy that will identify the best messages and channels for communicating with visitors during and after challenging times. Read time: 7 minutes
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Award-Winning Campaign (and Results!) on a Limited Marketing Budget
The key to great destination marketing is to create a compelling campaign that establishes a connection with your audience AND produces measurable results – no matter what size the budget. So, regardless of your DMO or CVB size, use these four tips to maximize your limited marketing budget and creativity on your next campaign. Read time: under 3 minutes
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Choosing Effective DMO Marketing Partners
Ever wish you had a clone to help tackle your to-do list? When it's time to consider hiring a DMO partner to help boost the effectiveness of your DMO's marketing program, use this insight and checklist to help make your marketing partner selection. Read time: 5 minutes
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How to Use Meeting Attendees to Generate Awareness for Your Market
People attending meetings in your city may become some of the best ambassadors on your behalf. Engage them in the right way and they will generate positive awareness about your city. Read time: 4 minutes
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The Power of Video for Your Destination
Video is the preferred modern medium and can summarize your destination succinctly. But be sure to ask yourself these questions so you can produce one appropriate for your DMO. Read time: 4 minutes
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Four Ways to Make Locals Key Players in Your Marketing Strategy
It's time to think about how locals can help build your brand. DMAI identifies community alignment as a vitally important ingredient to the branding and marketing success of destinations. Find the experts in your community and use their voices to elevate your destination. Read time: 5 minutes
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Instagram Strategy for Your DMO
Does your Instagram strategy position your DMO as the visual ambassador for your location? If the old adage “a picture is worth a thousands words” still holds true, then a platform like Instagram is one of the most valuable marketing tools in your arsenal. It boasts the highest brand engagement rate of all the big social media platforms. Read time: 5 minutes