For smaller towns, identifying unique selling propositions (USPs) that will attract new visitors can often feel like an insurmountable challenge. However, no matter the size or location of your destination, there are travelers who are looking to experience what you have to offer. In this article, we explore some ways your DMO can grow visitation by identifying and leveraging your destination's unique offerings.
Category: DMO Challenges
At Stamp, we believe places are some of the most interesting things to brand. We find the most powerful and unique brand position for a city or attraction and build awareness.
As travelers turn to digital resources to plan their trips and seek out attractions while in-market, driving home the relevance of your visitor center may feel like an uphill battle. The good news is that there are ways to increase the relevance of your center and remain top of mind to those who are more inclined to pick up their cell phones and consult Google.
Getting local leaders, business owners and members in your community to recognize the economic impact your destination's travel and tourism ecosystem generates presents a unique challenge to virtually all Destination Management Organizations. Get some ideas to meet this opportunity head-on. Read time: 5 minutes
Every DMO hopes for positive online reviews of their destination. But what do you do when the reviews are negative? How do you regain control of the narrative and rehabilitate your destination's image? David and Victoria share a few ideas in this 50 second video.
Travelers are increasingly seeking out unique, one of a kind, authentic experiences. And because you can't be everything to everybody, identifying and leveraging what makes your community different must be a central pillar of your marketing strategy. Read time: under 3 minutes.
Regardless of market size or location, DMOs are wrestling with many of the same perception challenges when promoting their destination to meeting planners. Here are some ideas to overcome some of those challenges.
We recently had the opportunity to attend the annual Georgia Governor’s Conference and network with like-minded tourism professionals. Topics ranged from 2019 tourism trends to influencer and content marketing strategies -- all with the underlying goal of learning how to become a more memorable destination. Here are 4 key takeaways.
Meeting Planners often look for several key components when choosing a destination to host their next event. And surprisingly enough, cost is not the number one deciding factor. For mid-sized markets to compete successfully with larger destinations, they need to leverage testimonials and user-generated content to attract the attention of meeting planners.
Group travel is an attractive target market for many DMOs, but forging fruitful relationships with meeting planners can be a challenge. To stand out among competing destinations, up the ante by offering specialized group and meeting services for planner's needs.
Always formulate the goals of the marketing efforts first and then prioritize and plan exactly how to budget the implementation of your Marketing Action Plan.