An alarming number of local stakeholders consider tourism to be a peripheral issue — one that they can neither influence nor benefit from — and getting them to understand otherwise can feel like an uphill battle. But remember: you are the expert in this field and should feel empowered to address these challenges when sharing your DMO’s value. Read time: 5 minutes
Category: DMO Challenges
At Stamp, we believe places are some of the most interesting things to brand. We find the most powerful and unique brand position for a city or attraction and build awareness.
Every DMO hopes for positive online reviews of their destination. But what do you do when the reviews are negative? How do you regain control of the narrative and rehabilitate your destination's image? David and Victoria share a few ideas in this 50 second video.
Travelers are increasingly seeking out unique, one of a kind, authentic experiences. And because you can't be everything to everybody, identifying and leveraging what makes your community different must be a central pillar of your marketing strategy. Read time: under 3 minutes.
Regardless of market size or location, DMOs are wrestling with many of the same perception challenges when promoting their destination to meeting planners. Here are some ideas to overcome some of those challenges.
We recently had the opportunity to attend the annual Georgia Governor’s Conference and network with like-minded tourism professionals. Topics ranged from 2019 tourism trends to influencer and content marketing strategies -- all with the underlying goal of learning how to become a more memorable destination. Here are 4 key takeaways.
Meeting Planners often look for several key components when choosing a destination to host their next event. And surprisingly enough, cost is not the number one deciding factor. For mid-sized markets to compete successfully with larger destinations, they need to leverage testimonials and user-generated content to attract the attention of meeting planners.
Group travel is an attractive target market for many DMOs, but forging fruitful relationships with meeting planners can be a challenge. To stand out among competing destinations, up the ante by offering specialized group and meeting services for planner's needs.
Always formulate the goals of the marketing efforts first and then prioritize and plan exactly how to budget the implementation of your marketing plan.
By establishing digital fences around geographical locations, geofencing and geofilters allow you to target visitors with timely messages as they explore your destination.
The right imagery can communicate your position or engage your audience. Our second set of destination marketing graphics, supporting “Harnessing Stakeholder Partnerships,” is available to you to download for use in any of your DMO’s communication and presentation materials.