Insights
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Leveraging the “Let’s Go There” Toolkit for Your Destination
As people begin to cautiously explore traveling again, messaging for DMOs should speak to planning for travel "someday". The U.S. Travel Association has produced a toolkit that destinations can tailor for their market. Here we discuss strategies for using these tools to promote your destination. Read time: four minutes
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What is a weekend?
As domestic leisure travel begins to show early signs of recovery (in some places more than others), there is an opportunity to leverage leisure to try to (also) fill in some of the weeknight slump in occupancy due to the loss of weekday business and convention travel.
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The Value of a Landing Page
Have an initiative that needs to take off? Discover the value of a landing page as part of your marketing strategy. Read time: under 6 minutes
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Leverage the Great Outdoors for Your Destination
As Americans seek healthy, responsible ways to travel, communities with notable outdoor assets and those “along the way” to notable outdoor attractions have opportunities to capitalize on traveler’s “outdoor” interests. Here we discuss how your DMO can leverage increasing interests in exploring the Great American Outdoors with a deliberate digital strategy. Read time: four minutes
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Why Now Is the Time to Refresh Your Photography
Some photos we just recently found appropriate and exciting feel out of touch today. Times have obviously changed, and many of the images used previously to promote places will need to as well. As many DMOs work to replace some beloved content with “new normal” messaging, we've provided some guidance to help you curate photos that speak to the concerns of travelers today. Read time: 4 minutes
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Leverage Road Trips to Help Rebuild
There is so much of our country that remains undiscovered among our fellow Americans that there is literally a world of opportunities within driving distance of most US travelers. And as many of us look to continue observing social distancing precautions as we travel, the resurgence of great American road trips has the potential to be a promising option for travelers and destinations alike. Read time: five minutes
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Moving Your Brand Forward—What Comes Next?
Shed light on how brands can drive situation-sensitive yet purpose-led growth in this unprecedented time. Guidelines from the American Advertising Federation’s webinar: "Weathering the Storm: Brand Management in the COVID-19 Era". Read time: four minutes
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The Case for DMOs Getting 100% of Lodging Tax Revenue
As DMOs look to stabilize their budgets in these trying times, now may be the best opportunity that has ever existed to strategically advocate for a higher percentage of this revenue. Read time: under 3 minutes
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Ideas for Supporting Your Community
The travel and tourism community has been upended by booking and event cancellations, trip postponements, and the temporary closings of many local businesses as we grapple with how best to slow the spread of COVID-19. But even in this uncertain climate, Destination Management Organizations play an important role in supporting local stakeholders. Read time: four minutes
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Free Facebook Places Website Integration Tool
During a recent conversation with Franci Edgerly about ideas that could help the travel and tourism industry in these unprecedented times, we hatched an idea to offer free licenses to ITI’s Facebook Places website integration tool. Read time: four mintues