Insights
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Ideas for Supporting Your Community
The travel and tourism community has been upended by booking and event cancellations, trip postponements, and the temporary closings of many local businesses as we grapple with how best to slow the spread of COVID-19. But even in this uncertain climate, Destination Management Organizations play an important role in supporting local stakeholders. Read time: four minutes
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Free Facebook Places Website Integration Tool
During a recent conversation with Franci Edgerly about ideas that could help the travel and tourism industry in these unprecedented times, we hatched an idea to offer free licenses to ITI’s Facebook Places website integration tool. Read time: four mintues
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More Content Creation Ideas for DMOs and Stakeholders
Destinations are learning a new way to navigate during this new age of quarantine. We have collected some great ideas we’ve seen shared by DMOs, plus some new ones we thought could be useful—a way for you and your stakeholders to keep up a presence and stay relevant, so you’re top of mind when the time comes for travel again. Read time: six minutes
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Going Dark is the Wrong Answer - Content Creation Resources for DMOs
What’s the right answer when it comes to social media in times like these? I’m not sure that there even is one, but I do know the wrong answer: Going dark. Here are a few ideas on how to pivot your social strategy to continue engaging your target markets in these uncertain times. Read time: seven minutes
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In the midst of every crisis, lies great opportunity.
The most pressing questions DMOs are likely to face in the days and weeks ahead are: how bad is all of this going to get for the hospitality industry, and when will the end be in sight? Our stakeholders, and their staff, want answers that nobody has. However, even if you don’t have any answers, one of the best things you can do, is pick up the phone and call to check in with every stakeholder you can. Read time: five minutes
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Boosting Weekend Occupancy
For destinations with strong weekday occupancy from transient and business travelers, concerted efforts to grow weekend business can help boost overall occupancy. Partnering with local stakeholders and getting them to appreciate the value of heads in beds is imperative to launching successful weekend getaway initiatives, and we have some ideas on how to do that. Read time: four minutes
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Maximize Your DMO’s Potential with an Outsourced Marketing Team
With the increased importance of multiple specialists working on your DMO marketing team, Stamp’s outsourced marketing program can be customized to supplement and support your DMO’s marketing efforts with trained tourism and travel marketing professionals who deliver consistent, tangible, and measurable results. Read time: three minutes
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Universal Studios’ Advice on Attracting Visitors
We were recently invited to attend a lecture by Daniel Pacchioni, Creative Content Strategist with Universal Orlando's marketing department. Daniel provided timely, insightful advice on how to engage in the creative process when branding your destination. Here are 6 key takeaways from his presentation. Read time: four minutes
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Social Media Marketing for Small DMOs
For smaller DMOs or DMOs with limited resources, necessary marketing strategies sometimes remain unexplored due to lack of funding, a small staff, or both—with social media being one of numerous underutilized tools. Fortunately, there are ways to put social to work no matter how small your team is. Here are a few ideas to help solve your "too much to do and not enough time to do it" challenges. Read time: under 3 minutes
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The Value of Stakeholder Partnerships
Nurturing healthy relationships with local stakeholders should be a central component of your DMO's tourism development efforts, as they are often the first to greet visitors to your destination and the last to engage with them when they leave. The insight they can offer based on these interactions can help your DMO better understand your target market(s) and more effectively curate the visitor experience. Read time: five minutes