Insights
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What Comes First—Marketing Goals, Plan or Budget?
Always formulate the goals of the marketing efforts first and then prioritize and plan exactly how to budget the implementation of your Marketing Action Plan. Read time: seven minutes
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Use Geofencing and Geofilters to Encourage Visitation
By establishing digital fences around geographical locations, geofencing and geofilters allow you to target visitors with timely messages related to your destination. Read time: under 3 minutes
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Downloadable Destination Marketing Graphics, Volume 2
The right imagery can communicate your position or engage your audience. Our second set of destination marketing graphics, supporting “Harnessing Stakeholder Partnerships,” is available to you to download for use in any of your DMO’s communication and presentation materials. Read time: under three minutes
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The Case for Requesting Spec Creative in RFPs
In this brief video Chris Cavanaugh, DMO consultant, makes some excellent points about the challenges of requesting spec creative in the agency evaluation process. Read time: under three minutes
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Attracting Motorcoach Groups to Your Destination
Attracting motorcoach tours to your destination is a valuable component of your group travel marketing. To effectively manage this effort, you need group travel capability, communication and most importantly, a sound strategy. Read time: under 6 minutes
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Developing Personas for your Marketing Campaign
Persona-based marketing is a strategic technique that allows you to speak directly to your target audiences in engaging and personal ways. Coupling this technique with primary research efforts will ensure that your outbound marketing campaign is as effective and engaging as it can be. Read time: under 2 minutes
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Bicentennial Promotional Toolkit & Awareness Campaign
Community involvement is a fundamental component of your destination’s marketing efforts. DMOs can ensure a consistent message by leading collaboration efforts and defining guidelines to maintain brand focus. Read time: under 4 minutes
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What Challenges Are Your DMO Sales Professionals Facing?
Take our brief survey and share some of the challenges your Destination Sales Professionals face. Later, we will share our compiled report as well as insights on how to handle these obstacles. Read time: 3 minutes
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How Stakeholders Can Help: Encourage the Conversation, Part 1
Effectively marketing and managing a destination means that DMOs are now responsible for fostering positive online perceptions. This is done by directly engaging with visitors using what Stamp Destinations calls the “right pocket/left pocket” technique. Read time: under 4 minutes
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Brand Evaluation Process Checklist
Rebranding your destination can be an involved—and sometimes complicated—process. To help ensure you don’t miss any important steps, we created an evaluation checklist to guide you through the process. Read time: 2 minutes