• Secrets to Creating a Successful Content Marketing Strategy

    Secrets to Creating a Successful Content Marketing Strategy

    Maghen says… The secret recipe for a successful content marketing strategy can be summarized in four steps—Attract, Convert, Close, and Delight. Read on as we discuss how each step can help determine the best custom-tailored plan for your DMO. Read time: 5 minutes

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  • Choosing Effective DMO Marketing Partners

    Choosing Effective DMO Marketing Partners

    Stamp says… Ever wish you had a clone to help tackle your to-do list? When it's time to consider hiring a DMO partner to help boost the effectiveness of your DMO's marketing program, use this insight and checklist to help make your marketing partner selection. Read time: 5 minutes

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  • Instagram Strategy for Your DMO

    Instagram Strategy for Your DMO

    Stamp says… Does your Instagram strategy position your DMO as the visual ambassador for your location? If the old adage “a picture is worth a thousands words” still holds true, then a platform like Instagram is one of the most valuable marketing tools in your arsenal. It boasts the highest brand engagement rate of all the big social media platforms. Read time: 5 minutes

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  • 5 Advanced LinkedIn Tactics for CVB Sales Professionals

    5 Advanced LinkedIn Tactics for CVB Sales Professionals

    Stamp says… Want to take your LinkedIn presence to the next level? As a follow-up to The Value of LinkedIn for Sales Professionals, you’ll find five advanced tactics to take you beyond the basics of LinkedIn. Read time: under 5 minutes

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  • Harnessing Social Media for Millennials

    Harnessing Social Media for Millennials

    Stamp says… What do millennials want? In thinking about millennials, one strategy for a destination marketing organization (DMO) to consider is to think about what the target audience cares about, what their habits are and what the destination offers at the intersection of these two generational attributes. Read time: under 3 minutes

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  • Your Destination’s Online Reputation Matters

    Your Destination’s Online Reputation Matters

    Jim says… The internet has completely changed how people research and find information, especially in the travel industry. Today CVBs and DMOs need to understand that they are in the business of helping tell stories about their destination. And online reviews are an important part of the story. It’s your job to help facilitate this new perspective with your hotel and attraction partners. Read time: 3 minutes

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  • Leveraging Research to Maximize ROI

    Leveraging Research to Maximize ROI

    Stamp says… Scientific, reliable research is logical and guarantees results. Furthermore, creative designed with research data is effective because it focuses on what the visitors want. Learn about how we married market research with a strong marketing and media plan to attract like-minded visitors and increase ROI for Columbus, Georgia. Read time: under 5 minutes

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