Insights
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Social Media Marketing for Small DMOs
For smaller DMOs or DMOs with limited resources, necessary marketing strategies sometimes remain unexplored due to lack of funding, a small staff, or both—with social media being one of numerous underutilized tools. Fortunately, there are ways to put social to work no matter how small your team is. Here are a few ideas to help solve your "too much to do and not enough time to do it" challenges. Read time: under 3 minutes
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The Value of Stakeholder Partnerships
Nurturing healthy relationships with local stakeholders should be a central component of your DMO's tourism development efforts, as they are often the first to greet visitors to your destination and the last to engage with them when they leave. The insight they can offer based on these interactions can help your DMO better understand your target market(s) and more effectively curate the visitor experience. Read time: five minutes
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Why the 60+ Consumer Should Matter More Than Ever
Paying special attention to the ever-growing 60+ consumer segment can pay big dividends for your destination. Understanding why they travel and what interests them while in-market can help your DMO more effectively craft a message that resonates with this travel segment and entices them to plan a visit. Read time: six minutes
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5 Things to Know When Writing an RFP
Whether you’re looking forward to getting the extra help for your team to reach your destination’s goals, or the current contract with your agency of record is almost at its limit, writing and distributing an RFP and evaluating the submissions are time-consuming tasks. Here are some helpful tips on how to simplify and streamline the process. Read time: 6 minutes
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Small Town Travel & Tourism
For smaller towns, identifying unique selling propositions (USPs) that will attract new visitors can often feel like an insurmountable challenge. However, no matter the size or location of your destination, there are travelers who are looking to experience what you have to offer. In this article, we explore some ways your DMO can grow visitation by identifying and leveraging your destination's unique offerings. Read time: three minutes
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Are Visitor Centers Dead?
As travelers turn to digital resources to plan their trips and seek out attractions while in-market, driving home the relevance of your visitor center may feel like an uphill battle. The good news is that there are ways to increase the relevance of your center and remain top of mind to those who are more inclined to pick up their cell phones and consult Google. Read time: seven minutes
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10 Tourism and Travel Digital Strategies
Over the years, we have found the Digital Summit in Atlanta to be one of the best annual digitally-focused industry conferences available. Several Stampers attended the 2019 Digital Summit and afterwards put their heads together to summarize the digital strategies that we feel will have the most impact on the travel and tourism industry in the coming year. Read time: ten minutes
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Case Study: Fostering Community Pride
Recently, Stamp was approached by the Montgomery Area Chamber of Commerce to work with their communications staff to produce a feel-good video about Montgomery. They wanted this video to be high-energy and multi-purpose, appealing to a wide range of target audiences—from residents to meeting planners, to businesses being recruited to locate in Montgomery and everyone in between. Here's how we went about making their request a reality. Read time: eight minutes
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Ethics in Advertising, Part 1: Font Usage
Typefaces and fonts are an important part of what we do in the world of communications. The shape and style of lettering helps convey mood and personality and is critical to conveying the brand promise. Here, we explore how font use is governed and what you should look out for when purchasing fonts or downloading free ones to use in your own materials. Read time: eight minutes
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3 Reasons a DMO Should Blog
If the only new content regularly added to your website is on your events calendar, the probability of your destination showing up in people's online search results is low. To ensure your website ranks highly on search engines, consider maintaining a blog that regularly promotes all of your destination's offerings. Read time: six minutes